alain carr - can an old dog learn new tricks?

Annual Conference

2014

The Challenge of a Legacy Resort

TATOC Annual Conference 2014 –Together We Can

Celebrating 25 Years

Alpenland St.Johann im Pongau

& Alpenland Maria Alm

St. Johann Maria Alm

143 Units

4 Gourmet Restaurants

Indoor Swimming Pool

Tennis

Spa

Fitness Center

84 Units

2 Gourmet Restaurants

Indoor pool

Bowling

Alpenland

St.Johann

ARI’ s

Holiday

Network

Daytrips

Culture

Dining

Skiing

Fitness & Rejuvenation

Herrenchiemsee Castle Ludwig’s Hall of Mirrors

Alpenland St.Johann ARI’s Holiday Network

Sold between 1984 and 1991

Flexible Use Plan

Fixed Unit Sizes

100 years

Stock

Sold between 1992 and 1996

Incorporated both St.Johann & Maria Alm

Flexible Use Plan Flexible Unit Sizes 100 Use weeks Membership Certificate

Yesterday Today

Renting was a Waste of Money

I would love to commit to go away for a week or two a year.

A Title & Deed is everything

I will give it to my kids when I die.

I can rent just as easy I need more flexibility I do not want to be tied

to anything I do not want to have

to worry about my kids taking care of this when I die.

Yesterday Today

All Guns on Sales!

My Product is for Everyone

Everyone Travels the Same

Ownership is Vital

All Eyes on the Consumer

Create a Variety of New Products that suit Buyers in Various Stages of Life.

Build in Exit Strategies for Consumers

And we must adapt or die…

TATOC

ARDA

CRDA

C.A.R.E.

EducationPoint Based ProductsShorter Termed ProductsTry It Before You Buy It ProgramsExit Strategies

• Variety of products to fit clients of

all lifestyles & demographics

• We don’t stop with travel, Gateway

provides savings in everyday life,

365 days a year

Create New Products

Be Focused on the Consumer

Put the Burden on Service

Be Forever in Sales