al gerrie - mountain warehouse - eretail 2014

THE SHAPE OF THINGS TO COME

HOW TO INCREASEONLINE REVENUEVIA MARKETPLACES

Al GerrieMultichannel Consultant WeArePentagon

WE ARE

Pentagon is a market‑leading ecommerce service provider. Our extensive marketplace management expertise helps businesses sell more online.

WE ARE PENTAGONDELIVERING

INVENTORY CREATION

PRODUCT OPTIMISATIONACCOUNT MANAGEMENT

BRANDED STORE DESIGN SALES & REPORTINGCUSTOMER SERVICE

CLIENTS:

ECOMMERCE MANAGED

Al GerrieHead of Multichannel

Mountain Warehouse• One of the UK’s leading

Sports & Outdoor retailers • 160+ UK Stores• Multi Currency Website• Delivery to over 70 countries• Active on Marketplaces • Localised translations and CS• Offers Click & Collect• Delivers to Argos Stores via eBay• Christmas 2013 +127% YoY online

(OC&C Retail Week)

Whymarketplaces?

• Traffic• Localised offering• Established payments• Low cost of entry• Mobile Solution

• Year round churn• New demographic• 3rd party tools • Test the water• Low risk

How? Direct IntegrationOr Outsource?

Have you got the expertise and experience in house?

There may be downsides...• Compliance• Customer ownership• Commission• Integration

Premium brands CAN sell on marketplaces, without damaging their brand

You do NOT have to

everything!

Marketplaces are perfect for Cross Border Trade

• Translation• Delivery/Returns• Legal entity• Size Matters!• Payment• Tax thresholds

Amazon offers a credible solution for CBT

into Europe, JP, CA & the USA

But Amazon is my competitor!

Amazon will STILL beyour competitor anyway

WE ARE CROSSING BORDERS:

Think outside the UK!

WE ARE CROSSING BORDERS:

eBay has 22 worldwide marketplaces

Start with Australia, the US, France & Germany

No translation required inUS and Australia

OK, where next…Brazil

RussiaIndiaChina

Have you really

finished in Europe?

Zalando and Otto are expanding

Allegro is responsibleFor 1 in 3

Ecommerce transactionsIn Poland

Allegro is also a retailer

Allegro has its ownestablished

Payment gateway

Russia = Ozon

But eBay and Amazon are not far behind...

• Amazon has an office in Moscow• eBay has a Russian site• Delivery is still an issue to Russia

Marketplaces are around 90% of e-commerce in China...

has a 56% share

Australia = Quick win

Amazon targets 50% of the US Market

THE SHAPE OF THINGS TO COME

WeArePentagon.com