akshee group innovation management

Innovation ManagementSubmitted by:

Aditi Chawla

Akshee Jain

Parul Madaan

04/08/2023

Strategy Innovation: Disney

MerchandisingDisney was a trailblazer

in merchandisingAs soon as Mickey Mouse became

popular, Disney manufacturers flooded him with ideas to cash in on the phenomenon

Disney only wanted the best products to bear Mickey’s name and image

Even though we take merchandising for granted these days, in Disney’s time these fresh innovations helped change American entertainment

DiversificationInnovation often leads to diversification

which is healthy for any business.

When World War II came and Disney lost most of his animators, his fledgling studio all but shut down.

After the war, Disney and his brother and business partner Roy strived to diversify their revenue stream with live-action films, licensing agreements, and eventually the theme parks.

Organizational Innovation: Google

Organizational Innovation

Shifting Assumptions

Discontinuous Practice

New pathways to public value

Google: OrganizationTo keep the spirit of innovation the company

was founded on, Google employees are mostly accountable to themselves.

They have the freedom to spend 70 percent of their time on current assignments, 20 percent on related projects of their choosing, and 10 percent on new projects in any area they desire.

Google executives encourage employees and managers to work directly with each other, instead of through more formal channels. 

Business Innovation Model:ebaY

Product Innovation: Apple

Process Innovation: Mc Donald's

Technology Innovation: Hortonworks

HortonworksBased in California

The company focuses on the development and support of Apache Hadoop, a framework that allows for the distributed processing of large data sets across clusters of computers.

Marketing Innovation: Subway surfer

Referenceshttp://artsfwd.org/what-is-organiz

ational-innovation/

http://www.ehow.com/about_6692920_google_s-organizational-structure.html#ixzz2uGKfT39F