akshaya changing lives through icts. malappuram- a profile most populous district in kerala-1/10th 3...

AKSHAYA

CHANGING LIVES THROUGH ICTs

MALAPPURAM- A PROFILE

• MOST POPULOUS DISTRICT IN KERALA-1/10TH

• 3 M; 6.5 L FAMILIES

• 3550 SQ.KM

MALAPPURAM- A PROFILE

•BACKWARD SOCIAL/EDUCATIONAL INDICES

•~ 40% FAMILIES EMPLOYED OVERSEAS

•PREDOMINANTLY AGRARIAN DISTRICT

MALAPPURAM : PRE-AKSHAYA

• POOR ICT INFRASTRUCTURE

• LOW TELECOM PENETRATION-HIGH DEMAND

• MOBILES OUTSTRIP FIXED LINES SINCE 2000

• INTERMITTENT DIAL-UP;< 200 INTERNET CONNECTIONS

MALAPPURAM PRE AKSHAYA

• LOW E-LITERACY LEVELS

• POOR TRAINING INFRASTRUCTURE

• NO LOCAL LANGUAGE CONTENT/E-SERVICES

• POOR AWARENESS OF ICT OPPORTUNITIES

MALAPPURAM THE CHALLENGE

ACCESS

SKILLSCONTENT

AKSHAYATHE MODEL

• NETWORK OF ICT CENTRES

• BROADBAND CONNECTIVITY

• 100% HOUSEHOLD E-LITERACY

• ENTERPRENEUR DRIVEN BUSINESS MODEL

TYPICAL AKSHAYA CENTRE

• 5-10 PCs• BROAD BAND

CONNECTIVITY• WEBCAM/SCANNER• PRINTERS• 2 TRAINED STAFF

AKSHAYA ACCESSIBILITY

• DISTRICT WIDE NETWORK

• 630 ACCESS POINTS

• ONE CENTRE FOR 1000 – 1500 FAMILIES

• ONE CENTRE EVERY 5KMs

Bharti

The Backbone Network Looks Like ….

Kizzisary GHSS

CHMHSChekkod

BPIDC Pallurkotta

AGRI,Tavanoor

Airtel POP Kallarakkunnu

JNV Vangalam

Vettekkod Trunching Ground

Block Panchayat Office Arikkod

FGH Nilambur

GHSS,Kalpakanchery

KINFRAKakkancherry

3.04 km

7.75km

16.8 km

4.5 km

3.48 km

17.5 km

8.5 km

22.3 km

15.68 km22.5 km

3.5 Km

# 463

# 485

# 800

# 773

# 003# 153

# 129

# 294

14.53 kmPullamkode

VIP

VIP

VIP

VIPVIP

VIP

VIP

VIP

VIP

VIP

VIP

VIP

VIP

VIP

VIP

VIP

VIP

VIPVIP

VIP

E1 Radios

VIP

22

6

2

5

12

MCT Melmuri

5

25

236

DRDAMalappuram

8

17

30

3

2324

6

424

10

POP Sub POP

xx No of Akshaya centres connected

20

# 237

# 337

# 084

Vivekananda

MEA

PTM

8

3

5

7

8

10

5

4

# 62.9.

# 215

PPR

# 533

3.5 kmPPR

# 62.2

11.5km3.5km

CONNECTIVITY HIGH LIGHTS

• NEW, PIONEERING TECHNOLOGIES- WiPLL/WLL/WiLAN

• BROADBAND, MULTIMODAL, SCALABLE

• INTEGRATED DATA,VOICE,VIDEO….

• FIRST EVER LARGE SCALE RURAL DEPLOYMENT

E-LITERACY COMPONENTS

• BASIC PC OPERATIONS

• EMAIL,

• BROWSING, CHAT

• WORD/ACCOUNTING &BOOK KEEPING

• GOVERNMENT/POPULAR WEBSITES

CONTENT

• NEW AND RELEVANT CONTENT IN LOCAL LANGUAGE

• AGRICULTURE, EDUCATION, HEALTH, EMPLOYMENT…..

• INTERACTIVE PORTALS

C3

C1

AKSHAYAUNIQUE PPP MODEL

SERVICE PROVIDER (SERVICES)

PRIVATE ENTERPRISE (ACCESS)

COMMUNITY (SKILLS)

AKSHAYA- BUSINESS MODEL

AKSHAYA

C

G

B

C

B

G

AKSHAYA- SALIENT FEATURES

• UNIQUE PPP MODEL

• LOCAL STAKE HOLDING/COMMUNITY OWNERSHIP

• BLEND OF SOCIAL ENTREPRENEURSHIP/PRIVATE ENTERPRISE

Akshaya-Health Mapping•Akshaya Entrepreneurs in two Panchayaths conducted Health Mapping

•IMA, Calicut Medical College, HAP, Private Hospitals’ Association participated

•Over 30,000 people covered under this exercise

Akshaya-Women EmpowermentIn Kuzhimanna Panchayath Women’s Club in one of the centres initiated a Capacity Building project with an aim of starting 25 industries in the Panchayath and to market the products through Akshaya network

Akshaya- Water Resource ManagementMampad Panchayath

Mapping of •Ground water resources, •rain water details, •number of wells, streams• existing drinking water projects,

Panchayath prepared a project report for the year based on the database.

Akshaya-Puzhakkattiri Herbal Village-Livelihood for farmers

• Akshaya Entrepreneurs did a Bio Diversity Mapping.

• Trained to identify herbal plants; formed groups, prepared data base.

• Launched a project called, ‘Herbal Panchayath’

• The farmers earn a living through cultivation of the medicinal plants.

AKSHAYA- THE FUTURE• INFORMATION/ COMMUNICATION/

ENTERTAINMENT HUB• VIRTUAL UNIVERSITY NODE• E-GOVERNANCE WINDOW• BANKING OUTLET• TRADING ONLINE

AKSHAYA - AN INTEGRATED E-SERVICE HUB