aj fitness
Post on 21-Jun-2015
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AJ FitnessA discussion of Surveys Taken and
Recommendations to Improve Business
Alyssa DavisMelanie Ward
Summary
Survey› 1,833 surveyed› 1,214 replied
Aimed at Satisfaction with Services Eight Categories
› All but Two were scaled responses from 1-5
Results
The Graphs represent the data collected by AJ Fitness and Interpreted by Alyssa and Melanie
Gender Versus Age
10-19 20-29 30-39 40-49 50-59 60-700
50
100
150
200
250
300
350
Overall Satisfaction
Total0
500
1000
1500
2000
2500
1 2 3
4 5
Weights and Equipment Satisfaction
Total0
500
1000
1500
2000
2500
12345
Age
Total0
2000
4000
6000
8000
10000
12000
14000
16000
10-1920-2930-3940-4950-5960-69
Satisfaction With Staff
1 2 3 4 50
100
200
300
400
500
600
700
Exercise Program Satisfaction
Total0
200
400
600
800
1000
1200
1400
1600
12345
Visits Per Week
Total0
100
200
300
400
500
600
700
800
012345678910
Years With Club
Total0
100
200
300
400
500
600
700
800
900
1000
0-11-22-33-44-55-66-77-88-99-10
Years With Club Versus Satisfaction
0-2 2-4 4-6 6-8 8-100
50
100
150
200
250
300
Conclusions and Recommendations
Conclusions
Overall Quite Satisfied Most Frequent Clientele Least Frequent Clientele Average Visits Per Week
Recommendations
Revamp Exercise Regimes› Test Trainers’ Knowledge with Challenges
Encourage the Trainers to be more Creative with Assigning Exercises
Market to Middle-Aged People and Young Adults› Start Weekend or Evening Programs for Working
Parents› Incorporate Household Items so Customers can
Exercise at Home During the Week› Remind Customers that Chores Count As
Exercise!
Any Questions?
THANK YOU!!!!!
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