aitp: what every student needs to know about linkedin to get their first job

http://strominator.com David Strom 310 857 6867

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What every student needs to know about LinkedIn to get

their first job

David Strom

david@strom.com

310-857-6867

http://strominator.com David Strom 310 857 6867

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http://strominator.com David Strom 310 857 6867

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Agenda

• Ways to beef up your profile

• Do’s and don’ts

• How to grow your network

• Ask for recommendations

• Privacy and visibility issues

• Applications and discussion groups

• Beyond LinkedIn: Email and blogs

http://strominator.com David Strom 310 857 6867

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Why bother

• The new “Parachute”

• Typical business uses

• What happens if you don’t join

• It isn’t just for job seekers

• Start small and develop experience and learn by using more of its features

http://strominator.com David Strom 310 857 6867

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Too many choices!

http://strominator.com David Strom 310 857 6867

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Your profile

• What is in a name -- header, email identity, and photo

• Status updates

http://strominator.com David Strom 310 857 6867

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John’s header

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My header

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Ways to show your name

• Nancy Shoup, MBA

• Nancy Shoup, ace project manager

• Nancy Shoup, project manager maven

• Nancy Shoup, project manager professional

http://strominator.com David Strom 310 857 6867

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Do’s

• Make sure they are people you can visualize in your mind or have some memory

• Do check LinkedIn daily• Make sure you have your settings the

way you intended• Constantly cultivate and feed your

network

http://strominator.com David Strom 310 857 6867

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Don’ts

• Don’t send out mass invites to more than 30 people at once

• Don’t put non-professional items in your status updates

• Don’t obsess about the number of connections and build slowly over time

• Don’t just get started on the site two weeks before you are changing jobs

• Don’t worry too much about using InMail

http://strominator.com David Strom 310 857 6867

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But I don’t know anyone!

http://strominator.com David Strom 310 857 6867

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How to grow your network

• Sending out invites

• Accepting requests

http://strominator.com David Strom 310 857 6867

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Criteria for adding people

http://strominator.com David Strom 310 857 6867

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Now let’s add them!

http://strominator.com David Strom 310 857 6867

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Export from email address book

http://strominator.com David Strom 310 857 6867

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Be choosey!

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Forwarding requests

http://strominator.com David Strom 310 857 6867

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Recommendations

• But I don’t know anyone!

• Part time jobs

• Family friends, neighbors, other adults who know you well can be a good substitute

http://strominator.com David Strom 310 857 6867

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Recommendations

http://strominator.com David Strom 310 857 6867

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http://strominator.com David Strom 310 857 6867

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http://strominator.com David Strom 310 857 6867

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Privacy and visibility

http://strominator.com David Strom 310 857 6867

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Facebook “marriage”

http://strominator.com David Strom 310 857 6867

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Do you want your connections visible?

• Visit this setting first!

http://strominator.com David Strom 310 857 6867

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What is the difference?

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Different types of contacts

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Making your contact info visible

• In Profile/edit contacts:

http://strominator.com David Strom 310 857 6867

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Profile updates announced

http://strominator.com David Strom 310 857 6867

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Status info visible to contacts

http://strominator.com David Strom 310 857 6867

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Public profile

http://strominator.com David Strom 310 857 6867

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Listing your Web sites

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Applications

• Twitter connection

• Wordpress

• Tripit

• Slideshare

http://strominator.com David Strom 310 857 6867

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Twitter connection

• Tweets ===> update your LinkedIn status

• But only one account on each service can be paired!

• Can limit the updates if you include a special hashtag

http://strominator.com David Strom 310 857 6867

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http://strominator.com David Strom 310 857 6867

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http://strominator.com David Strom 310 857 6867

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http://strominator.com David Strom 310 857 6867

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http://strominator.com David Strom 310 857 6867

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http://strominator.com David Strom 310 857 6867

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http://strominator.com David Strom 310 857 6867

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http://strominator.com David Strom 310 857 6867

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Join Groups

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Here are just a few in the area

http://strominator.com David Strom 310 857 6867

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Claim a Public Profile URL

http://strominator.com David Strom 310 857 6867

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Should you pay for it?

http://strominator.com David Strom 310 857 6867

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What else should you do?

http://strominator.com David Strom 310 857 6867

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Finally: check LinkedIn daily

• For new job postings on your groups

• For new connections with your network

• To tweak your profile and update your job history

• To update your status with noteworthy activities, meetings, or plans

http://strominator.com David Strom 310 857 6867

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Good luck with your networking!

David Strom

(310) 857-6867

david@strom.com

http://strominator.com

http://webinformant.tv

Slides available:

http://slideshare.net/davidstrom