airrun pr case study

8/12/2019 AirRun PR Case Study

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8/12/2019 AirRun PR Case Study

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would showcase those benefits: What is the most noteworthy

aspect of AirRun? What would make someone want to use AirRun?What problem(s) does AirRun solve? From there, Walker Sands was

able to craft an initial launch announcement that highlighted the

features that made AirRun unique.

 The first big global PR push announcing AirRun was timed to go

out at the same time that the app was available in the Apple App

Store. This was done in order to satisfy an immediate demand:

AirRun wanted consumers to be able to download the app as soon

as they heard about it.

Walker Sands formulated a strategy to conduct highly targeted

media outreach to early technology adopters, as well as localized

outreach to individual markets across the country to let consumers

know the app was coming to their town. The goal was to hit the

early adopter crowd in the high tech spaces, while still reaching the

everyday consumer media in mainstream press.

 Throughout the next month, Walker Sands focused on continual

media outreach to keep the momentum going. Emphasis was

placed on demonstrating ways in which the app could be used

so that journalists could make a real world connection to AirRun.

Walker Sands also set up interviews between the media and

AirRun’s founder so that he was able to share his unique story: how

an idea he was forced to come up with to avoid failing an iPhone

development class in college resulted in a successful iPhone app

startup company.

Additionally, Walker Sands worked with AirRun to find app

users to act as spokespeople in cities across the country. Walker

Sands coordinated interviews between the reporters, AirRunspokespeople, and AirRun’s founder to add another dimension to

the stories written about AirRun.

Walker Sands continued this snowball effect of media

outreach to help grow AirRun’s user base. The results of

these efforts were extremely successful in such a short

period of time.

The Solution (continued):Within just two months, Walker Sands achieved over 161 million

impressions for AirRun. There were over 10,000 downloads 

and about 500 jobs completed during that time.

AirRun’s media coverage ranged from mainstream media outletsto top-tier technology blogs. Some of the outlets include:

Mashable, Wired, CNN Money, Sacramento Bee, Denver Post, MSN

 Tech & Gadgets, Austin Business Journal, Dallas Morning News,

Fox Business, Social Times, Yahoo! News, All Things Digital, Tech

Cocktail, IntoMobile, as well as global coverage in the UK and

Australia.

Initial traction of their concept had been demonstrated and the

coverage from top media outlets has led to several key investor

meetings. Today the app continues to grow and expand and

several hyper local marketing campaigns are underway.

Results:

Need PR that deliversreal business results?

Contact us: 312-267-0066

“The goal was to hit the earlyadopter crowd in the high tech

spaces, while still reaching theeveryday consumer media inmainstream press.” 

Walker Sands Communications  • 121 N. Jeferson St., Chicago, IL www.WalkerSands.com  • (312) 267-0066