airport it&t 2013 panel discussion
Post on 29-Nov-2014
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Panel Discussion: The Role of Technology in Increasing Operational Efficiency and Reducing Operating Costs Moderator by: Dr John McCarthy, Cyber Research Fellow, Cranfield University UK Defence Academy & Vice President of Cyber Security, ServiceTec Global Services Panellists Include: Antoine Rostworowski, Director, Industry Relations, Aéroports de Montréal (ADM) Dr Dominic Walker, Product Manager, Northrop Grumman Airport Systems Dominic Nessi, Deputy Director & Chief Information Officer, Los Angeles World Airports (LAWA) John Jarrell, Head of Airport IT, Amadeus IT Group Doug Wilson, Account Manager, Convergint
Dom Nessi
Deputy Director/Chief Information Officer
Los Angeles World Airports
AIRPORT IT&T 2013 Copenhagen Airport o Denmark
“a personalized air travel process in which the traveler has control is crucial to the enhanced passenger experience of the future.”
LAX’s New Bradley Terminal
Social Media
Technology
Greater Demand
More Stress
convergence
Ticketing
Common Use Kiosks
Baggage Check-in
Flight Information Display
Boarding gates
Information kiosks Traditional
Airport Systems
Hi-speed networks
Wi-Fi
Cell coverage
Mobile devices Infrastructure Systems
Near-field communication
Digital activation
Wallet on a phone
Device tracking
Augmented reality
Internet of Everything (IoE) New
Technologies
Digital Kitchen
Blending the traditional passenger systems with new technology
Improving the experience by reducing stress
Reducing stress by putting the passenger more in control
Integrating the passenger
experience with the
systems
Interactivity between the passenger and the systems
Remove the one direction approach to passenger information
The LAX Approach
Moment Factory
Building new alliances between:
Airport
Airlines
Advertising/Media operator
Concessionaires
Wi-Fi and communication providers
The LAX Approach
Wi-Fi – robust band-width
Plentiful electrical outlets
Strong cell coverage
Ample telecom closets and data connection
Fiber, fiber and more fiber
Infrastructure needed
Interactive media features
at LAX
Putting the control in the passengers hands
and giving them an experience to
remember
Moment Factory
Branding the Most Misunderstood City in the World By Digital Kitchen
Travelers don’t seek spectacles from facilities but are very open to surprise and delight
Visions created in Barcelona, Bangkok and Seoul
Travelers observe the world not in discrete scenes but in surreal remixes of experiences, memories and poetic personal interpretations
The BUILDING IS THE BRAND
The LAX Approach
Branding the Most Misunderstood City in the World By Digital Kitchen
With the multi-screen storyboard feature, several scenes can play out at once in non-linear form, creating a dream-like experience that captures the magic and memory of world travel
The LAX Approach
Branding the Most Misunderstood City in the World By Digital Kitchen
The Destination Board features custom animated brand sequences for each destination city and generative art created from real flight data using our SITA AODB
The LAX Approach
By Digital Kitchen
• Blending flight information with the terminal journey • Integrating flight information, concessions, traversing
security • Increasing passenger convenience and shopping and
dining opportunities • Adding value to the passenger experience
Moment Factory
• Traversing customs from the Aircraft to the custom hall • Monitoring cell device movement through Wi-Fi • Using Video Analytics to find bottlenecks • Managing flow through use of flight information and
passenger counts • Provides wait times to passengers
• Efficient routing of foot traffic • Coupons and sales sent to mobile devices • Immediate purchasing through digital wallet • Automatic shipping to home or destination • Connected to mobile devices
Concessions
• Efficient routing of foot traffic • Coupons and sales sent to mobile devices • Ordering in advance • To go packaged for the trip • Connected to mobile devices
Dining
Digital Kitchen
Moment Factory
The LAWA Process – Moment Factory
FIDS on your mobile device – no worrying about getting the correct information
Personal way-finding plus wait times
Enhanced location features for dining and shopping
Communication from curbside to boarding for personal and business use
and
Taking the content with you
The future
…is now
Digital Kitchen
Custom airport app Flight information
Download media and art content
Wayfinding
Linked to Airline loyalty programs
Linked to airport loyalty programs
Wait times in security
Concession location Coupons
Paying
Delivery options
Dining locations Ordering
Paying
Delivery options
Ticketing
Baggage Information
The mobile device
From welcoming the passenger… Digital Kitchen
… adding to their relaxation while waiting …
Moment Factory
… through the journey down the concourse … Moment Factory
… to saying Good-Bye Digital Kitchen
Questions
Thank You
THE IEMS TEAM:
Moment Factory
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