air france / klm mroc project: crossing the boundary of time
Post on 21-Oct-2014
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Annelies Verhaeghe Head of Research Innovation, InSites ConsultingCharles Hageman Product Strategy Manager, KLM Royal Dutch AirlinesTom De Ruyck Head of Research Communities, InSites ConsultingThomas Troch Senior Research Innovator, InSites Consulting
Doing more with lessCrossing the boundaries of qualitative research to increase business impact
boundary of TIME
PARTICIPANT ENGAGEMENT
REPORTING
RESEARCH DATA
The power and richness of a longitudinal research method
More reporting moments over time = More impact with result
Getting the most out of previous research by playing games
Board game Connecting the dots workshop
Daily consumer news Highlight mailing Intermediate update sessions
Market Research Online Communities
2
THE PAST
THEFUTURE
ACROSSTIME
START
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