aiesecud - train to marketeers

Several Update from AIESEC to our member

AIESEC new descriptor and logo

What is AIESEC?

Explain AIESEC to student

Explain AIESEC to parent/people from company

Explain AIESEC to Children

FAQ

OUR PROGRAM

Global CItizen

Global Citizen and GYAP comparation and why change

Global Talent

Global Talent and IIP comparation and why change

Global Leader

Global Leader and LoC comparation and why change

Program Sub product

General Customer FlowAware

AppealAsk

Act

Advocate

General Customer Flow

Aware Appeal

Customer is in passive stage,

Brand awareness source :1. Marketing and

Communication2. Community

recommendation3. Self-experience

Customer unconciouslymaking list about brand

they curious about. They want More info about the

brand

First impression is the key to unfocused

costumer

General Customer Flow

Ask

Act

Customer is in active stage They constantly ask and

search about brand through their community and the

brand itself.This stage is the

important factor of purchase decision

The highest engagementbetween customer & brand

In AIESEC, customer already on ACT When they decide to

purchaseOur product (registration)

AdvocateThe phase where customer’s give advocacy/suggestion to others about your brand

General Customer Flow

• Peopledon’t knowabout aiesec

• FirstTouch with AIESEC trough@ Channel

People start know more and attracted with AIESEC – Butthey dont know completely about @ Programme

• People ask the opportunity trough online or offline channel

• Open the @ [OP]

• People decideto Sign Up

• Fill the Form or Personal data (Virtual or Physical)

• Looking Opportunity in Expa

• Go to Interview

• Accept• Mou• Raise

• Back frominternship

• People go to @ Community (IXP or promotor)

Aware

Appeal Ask Act Advocate

Marketing Flow

AIESEC doing promotion toattract customer

The promotion needs to be attractive enough so customer can curious about our brand

AIESEC provide call to action platform for customer to ask and find out more about AIESEC. AIESEC also doing engagement to customerCall to action platform would bein 3 channel1. Virtual engagement2. Physical engagement3. Website/social media

Aware

Appeal

Ask

Marketing Flow

AIESEC provide consultation space for customer to apply.

There are two ways of people can apply to AIESEC

1. Virtual = Go directly to www.aiesec.or.id/register

2. Physical = Customer can have physical form and pay the adm fee before theyhave it.

Both customer, from each virtual and physical channel, need to be followed up and the customers who has been followed up MUST BE LISTED by marketing in PODIO Customer Space, so assessor team ONLY ACCESS the Podio and arrange selection timeline for the customers

AIESEC can choose whether they want to use Virtual or Physical form or both based on their market type.

Act

Marketing Flow

Payment adm fee flow :

1. Virtual = When customer doing virtual registration, they will pay administration fee when they go to interview

2. Physical = When customer want to have physical form, they will pay adminstration fee (when they buy form)

The price of administration fee will depends on AIESEC itself

When customer pay the adm fee, they have right to have administration package

Act

Marketing Flow

•Administration package standard =

1. Global Citizen/Global Talent/TXP Booklet

2. Parents Booklet

3. CV/Resumee template and example

4. Motivation Letter template and example

5. Frequently Asked Question List

6. Physical form (if customer buy form)

Act

Marketing Flow

In this stage customer also need to have AIESEC World Application so they can connect with our community.

(AIESEC World Application is customer’s option whether they want to install it or not)

Act

Marketing Flow

Before customer in realization stage, we can provide them design class, so our customer can learn more about how to make good article and report and also have workshop/training about presentation tools, video maker software and photo editing software.

(This also just recommendation for AIESEC, if they want to have the class or not)

Value Delivery

Marketing Flow

AIESEC will provide platform for customer to share their story. AIESEC will showcase the customer’s story in AIESEC’s channel.

AIESEC must provide channel for customer to be connect with AIESEC community. Itcould be Facebook group, AIESEC world App or Line Group

Advocate