agri tourism development company pvt ltd ( atdc) presents : … · 2018-10-29 · agri tourism...
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Agr i Tour i sm Deve lopment Company Pv t L td ( ATDC)
Presents : an Innovat ive Enterpr ise for Farmers to generate Susta inable
Income & Employment
Presented By : Pandurang Taware
Father of Agri Tourism Concept , India
AGRICULTURE Backdrop
Agriculture is the backbone of Indian Economy
90 million farmers are dwelling in 6.25 lakh villages
producing more than 300 MT of food grains feeding the country.
Agriculture is India’s culture
Problems
Poor agriculture commodity prices coupled with rising input costs are slowly but substantially eroding small farm incomes in India ,
As a result, farmers are acquiring second job or leaving their farms altogether in order to sustain their household income.
Problems Agricultural is a
seasonal endeavor with unpredictable results that are dependent on weather, produce and price
Forced migration to urban areas, particularly among the young, will have a long-term negative impact on the agricultural sector and rural areas.
Problem
In India , farmers are recognizing the need and desire to diversify their farm products and supplement their agriculture income, with an agriculture economy that has decreased to just 2.3% or remained stagnant for last 10 years
Solution
Travel and Tourism are big Business across India,
In India alone there are 836 million domestic leisure tourists spend more money every year and support millions of jobs
Farmers across India have tremendous opportunity to diversify their list of products and service offerings with tourism
Tourism : backdrop Tourism is termed as an
instrument for a. employment generation, b. poverty alleviation and c. sustainable human
development Besides, tourism also
promotes a. national integration, b. international
understanding and c. supports local
handicrafts and cultural activities
LIGHT AT THE dark TUNNEL
To sustain agriculture income for farmers , thrust areas identified by Government of India are
• development of eco tourism, rural tourism, Agri tourism,
• creating awareness and public participation and facilitation of private sector participation
• adding additional income generating activities to existing agriculture would certainly increase contribution of agriculture
Agri Tourism is a concept of activities hosted by farmer’s family that compliments and connects to the farming
Agri-Tourism Products Farm
Accommodations Farm-Based
Recreation Farm BASED Direct
Marketing Farm Tours
Agri Tourism Advantages Diversify and increase income
sources.
Agri-tourism creates employment opportunities for farmer’s family members.
Supplements the family’s income. One of the most rewarding aspects of Agri-tourism
for many farmers is the opportunity to provide the public with a better understanding of what agriculture is really about.
It is also an opportunity to enhance the community’s economic potential.
Community-based Agriculture Tourism (CBAT) Helps for environmental
sustainable and socially responsible
tourism development, contribute substantially
to local socioeconomic development
conservation, protection of natural and cultural resources
poverty reduction.
ATDC - Business Transition Pre Launched – MARKET SURVEY in 2005 Launched the Agri Tourism Concept in 2005 Once the Agri Tourism sows seeds of success Started skill development training program for other
farmers in the state of Maharashtra Developed franchise model for Agri tourism concept for
218 ATC. Offers Project Preparation and project implementation
support to other farmers who takes the franchise Offers marketing solutions to others Agri tourism centers
across India Runs and operates own Agri Tourism Center at
owned agriculture land
Income Sources for AGRI TOURISM DEVLOPMENT COMPANY
1. Tourism income from Owned Agri Tourism Center 2.Onsite Sales of Agriculture Produce from owned
Farm. 3.Income from Agri Tourism Training Program 4. Income from Project Preparation and Development
of Agri Tourism Center for other Farmers. 5. Affiliation Fee from Agri Tourism Franchise
Holders. 6. Research and Development of the Agri Tourism
Concept for Government and Educational Institutes Unaudited : Gross income for ATDC for 2012- 13 – 100 million INR Gross income for ATDC for 2013- 14 – 60 Million INR
Nett Income from Agri Tourism Activity for farmers
• Income from Agriculture is Tax Free
• Income from Tourism generates 50 % Nett Income ,
For Example charge – inr 400 per person for a day
tour Cost to the Farmer is • Traditional Welcome – 5 • Breakfast - 30 • Lunch – 80 • Evening tea and Snacks- 35 • Farm Activities – 25 • Over head Expenses – 25 • Total Expenses – 200 per person -
Nett Income is Inr 200/-per person
Yearly Income for farmers family in average area of land 5 acres
Activity Tourists Nett
Amount Tourism 500 100000 Direct farm Sale 1000 kg 100000 Handicrafts 50000 Farm Accommodation 1224 489600
Total income from 3 cottages for the year INR 739600 per year net income Which is very good income from 5 acres of
agriculture land
Recipient, National Tourism Award 2012,by Ministry of
Tourism, Government of India by the Hands of Hon'ble President of
India @ New Delhi , March 2013, for Best Responsible Tourism Project.
Awards and recognitions
2 National Tourism Awards 3 International Tourism Awards
Winner, Wild Asia Responsible Tourism Awards 2012,by Wild Asia, Malaysia@ ITB Singapore Oct 2012 for Community Engagement & Development & Cultural Preservation.
Winner, Global, Responsible Tourism Award 2011,by
Responsible Travel, London @ WTM London, Nov 2011,for Conservation of Cultural Heritage.
Finalist, Global Tourism for Tomorrow Award 2011,by WTTC London @ Global Tourism Summit May 2011 Las Vegas, USA for Community Benefit Tourism.
Recipient, National Tourism Award 2008-09,by Ministry of Tourism Government of India by the Hands of Vice President of India @ New Delhi , March 2010, for Most Innovative Tourism Product.
Future Course of action Expand the Agri Tourism Franchise Model
across India.
Expand Agri Tourism Project Consultant Work Across India
Establish Single Platform the Agri Tourism Holiday Reservations for all Agri Tourism Center Across India
Establish Team of Experts who will Guide to FARMERS ACROSS INDIA.
Thank you very much for your Attention www.agritourism.in pandurang@agritourism.in +919822090005 To Keep Farm in the family and Family in the Farm
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