agileux, lean start up, design thinking and how it all aligns - dave landis

The following slides are a brief excerpt from my talk on Lean UX

in a CrossFunctional World. The focus was to help engineers understand

how Design Thinking, Agile and Lean Start Up all beautifully align to create

products/services that customers love.

dave landisTransformation Team Coach for Lean UX & Design Thinking

dave.landis@lithespeed.com | 425 387 5391 | LitheSpeed NW

dslandis@outlook.com | https://www.linkedin.com/in/dlandis

BUSINESS WANT CUSTOMER WANT

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Water Fall – Focuses on Business Wants

REQUIREMENTS

FEATURES

SPEC IT

PROGRAM IT

SHIP IT

Too Long

Too much waste

Too many misses for the customer

Must use for extreme life threating

and National Security projects

Dave Landis

dslandis@outlook.com

How do they align?

Design Thinking Discovers Customers Needs

Agile Discovers a Solution

Lean Startup Discovers a Problem

Lean Discovers Efficiencies

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Breaking it down quadrants

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Agile Discovers a Solution

EXPLORE

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EXPLORE

Lean Star tup Discovers a Problem

PAIN POINT RESOLVE

C U S T O M E R E X P E R I E N C E

A G I L ELEAN START UPDave Landis

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Design Thinking Discovers the Need

EXPLORE

Clear Need

Research Observe

Prioritize Insight

EXPERIMENT

A G I L ELEAN START UPDES IGN THINK

Hypothesis

BrainstormConcepts

Revise Hypothesis

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EXPLORE

Clear Need

Research Observe

Prioritize Insight

EXPERIMENT

A G I L ELEAN START UPDES IGN THINK

Hypothesis

BrainstormConcepts

Revise Hypothesis

Dave Landis

dave.landis@lithespeed.com

How they align

appendix

Getty Images: Global Sr. UX Manager MICROSOFT Lead UX Designer & ResearcherSinclair Broadcast Group: National UX Director

My UX journey…

Over 20 years crafting innovative experiences delivering B2B & B2C and entertainment solutions;

From a boutique design agency serving fortune 500 company’s brand, design and marketing strategies

to in-house global enterprise UX studios, developing software & device apps, all the way to Hollywood films

futuristic UX experiences.

SAP, SinclairDigital, Getty Images, Microsoft, Adobe’s PictureIQ, WRQ, Warner Bros., Paramount and Cendant Software

dave landis

Surface Hub

Workshops

& Seminars

Guest Speaker - equipping engineers, innovation teams, designers, researchers experience makers on…

Design Thinking, Agile UX, Lean UX and the building of high performance teams

TechReady Global Conference

“One of our top highlights of the event

is Dave Landis’ talk on UX Design. This

is a must see for every Microsoft

employee. After this session, I had the

feeling of ah-I-get-it now…

- PRINCIPAL PROGRAM MANAGER

“I am in the single most inspiring

technical/design session I have

attended in 15 years. Metro maries my

love of design and typography with my

love of software. Geeking.”

- NATIONAL DIRECTOR

PRODUCTIVITY US EPG

"Awesome presentation! Love the

passion that you transmitted on the

importance of design in our products -

thanks a lot for this inspirational

session!”

- SR PROGRAM MANAGER

dave landis

experiences

by dave l and i s

425 387 539 1

d s l a n d i s @ o u t l o o k . c o m