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Agenda- Nordic Partner Day 2014

Qlik Sense Product Track 1

Qlik Sense Architecture

Introduction of the new Qlik Sense

Architecture

Qlik Sense Product Track 2

Qlik Sense Highlights

Capabilities in the new client

Qlik Sense Commercial Track

Qlik Sense – Positioning and

messaging.

Market opportunity and dual

product strategy. Usage Scenarios.

Marketing Track

Marketing Qlik Solutions in 2015

Overview of Qlik's themes,

positioning and co-marketing

opportunities for the coming year.

Qlik Sense Security

Overview and demo of concepts

and integration

GeoVisualization Capabilities

Highlights of new capabilities

Self Service” – does this mean “No

Service”?

How does the partner role change

with Qlik Sense?

Panel discussion

What do the analytst have to say

about Qlik Sense?

Report from Unsummit. What will

Qlik Sense change?

Qlik Sense Deployment Console

Demo of how to set up instances.

APi Heaven

Benefits of the open APIs in Qlik

Sense

Qlik Sense License model and

pricing

Market Surveys

Establishing proof points and

creating a context for marketing

Distributed Qlik Sense

Demo of how to work with

multinode

Data Story Telling

Forget about excel and powerpoint

Big Data is moving from sandboxes

into operational environments.

How to position Qlik Solutions in

order to take advantage of this

trend.

The potential of the Partner

Marketing Portal

How to increase sales pipe.

Marketing Qlik Solutions 2015

Per Walander

Susanne Wahlström Jonsson

Agenda

The Market, Trends and our Focus

Marketing Activities

Expertise Partners

BI Market Nordic

• $ 2800 Millions BI market

• $ 400 Millions Software

• Service .....lots of millions dollars

BI outperform other application areas

Source Radar Group

Predicting the future

According to Radar

• ”Qlikview have strengthened its position further in a postive way

when it comes towards reach customers with BI investement

planned for the next 12 month. According to respondent MS is the

biggest competitor”

• ”As Big Data, Cloud Computing, and vast increases in storage and

processing take hold, the role of data visualization becomes

much more common in our tools. Having created systems more

advanced than the Human brain in these categories, we now must

find improved ways of digesting all of this information.”

• ”Governance has increased as a driver and intelligence (market,

business, customer, internal performance etc.) is a new driver.”

Qlik Views position

Decentralized/ Autonomous

Visualisation The hot spot

Web Searches for “Data Visualization”

+176%

since

2007

Source: google.com

The market believes in visualisation

Source: Radar Group

WHO

will

BUY

Revenue by Industry (%)

Largest BI Value Nordic Level 2015 According to Radar Group

Sweden Norway Denmark Finland

Wholesale &

Distribution

X X X X

Public

X X X

Service X X

Oil/IM&C X X

Banking X

Largest growth (%) expected in

Engineering,

Construction and

Operations

X X X X

Consumer

Products

X X X X

Banking X X X

Healthcare X

Important drivers for BI-investments according to Radar Group

1.Follow up and internal decisionmaking

2.Governance

3.Sales and customer processes

4.Economy

5. Intelligence (marketing, business, customer,

internal performance)

6.Production

7.Service and after market processes

Enterprise

Mid-Market

Small Business

Qlik Marketing Focus Nordics

Solutions

1. Retail • Wholesale Distr.

• Consumer products

• Service Sector

2. Public Sector • Health & Quality

• Municipality

3. Manufacturing /Oil

1. CRM/Sales Marketing

2. Supply/Procurement

3. CFO

4. (CIO)

Verticals

Functions

Agenda

The Market, Trends and our Focus

Marketing Activities

Expertise Partners

Creating

the Qlik Buzz Together

PR

The Formula!

Surveys and Thought Leaders

Stress WHY it is important?

+

Customer Cases Proofpoints that a business challenge can be solved

+

App Seeing is believing!

=

Pipeline and Closed Won

Verticals?

Functions?

Solutions?

Focused content Marketing - Municipalities 1) Printed leaflet/folder (DM campaign)

2) Group Qlik Community

3) Invitation webinar : Schools

4) Kommek 3rd party event

5) Invitation to Kommek

Retail Webinar Nordics

How can we support you?

• Cecilia Granath, Nordic Partner Marketing Manager

• Partner Marketing Services

• QlikMarket

• GPF

• ”Event in a Box” – A cake is served for you to glaze

• Sense

• CFO

• CIO

Overview

Dear partner,

This Event in a box Concept serves as a pre packaged event for you

containing everything you need to successfully execute an event, not

inventing the wheel yourself, everytime. It is a step by step guide to

help you plan, execute and follow-up the event. We provide the

framework and part of the content, you provide engagement and

contribute to the agenda with a partner speaker and/or customer

speaker. All with the obejctive to increase your pipeline amd help

business moving forward.

We are looking forward to executing these events together,

introducing Qlik Sense and building business in the market.

Best regards,

The Nordic Qonnect Partner Marketing Team

Agenda

The Market, Trends and our Focus

Marketing Activities

Expertise Partners

Qlik Expertise Partner

Go Live: Expertise Partner Positioning on Qlik.com

• abacus, NL

• cellent, DACH

• sdg consulting, Spain

• ViewBase, Sweden

Industry / Vertical Sub-Categories

Expert

Category

Su

b -

In

du

str

ies

Media &

Entertainment Oil & Gas Banking Healthcare

Medical

Devices

Automotive,

Industrial &

Aerospace

Retail

Telco Utilities Insurance Pharma &

Biotech Mill Products Wholesale

Mining Securities &

Investments Chemicals Services

Consumer

Products

Transportation

& Logistics

High Tech Travel &

Hospitality

Engineering,

Construction &

Real Estate

Country xx Ambition Plan

Expert

Category

Partner

Name

Partner

Name

Partner

Name

Partner

Name

Su

b -

In

du

str

ies

Media &

Entertainment XXXX YYY

Telco XXXX YYY

What´s Next & Phase II Expertise Program Focus Areas

• Encompass Benefits

– Expertise Partner badge on Qlik.com

– Industry webinars

– Qlik Community Site

– QlikMarket: feature Partner expertise with badge (solution validation)

• Extend Verticals: Public Sector and additional sub-verticals

• LoB – Functional Areas

• Call to action – Validate your expertise by 30:th november!

• Qlik will invest in Expertise Partners

• Contact your Partner Manager now

Expertise Results

Thank You