agenda - charityvillage
Post on 05-Dec-2021
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Agenda
Revenue diversification and year-round
fundraising to reduce risk
3 key observations of 2020
Innovation is creating strategic advantages in 2021
Shift from Broadcasting to Narrowcasting
Webinar: Fundraising trends of 2021
3 key observations of 2020
Reliance on one form of
fundraising revealed
strategic disadvantages
Orgs that trusted their
community were successful
in pivoting their fundraising
activities
Orgs that focused on
continuous innovation were
better prepared for emerging
scenarios
Webinar: Fundraising trends of 2021
Trend #1: Revenue diversification and year-round
fundraising to reduce risk
Webinar: Fundraising trends of 2021
Difference between episodic
and year-round fundraising
Episodic fundraising
Webinar: Fundraising trends of 2021
● Spiky revenue flow with seasonal increase and major dips in other months (red zones)
Year-round fundraising
● Low predictability of yearly revenue due to lack of clarity of event performance or grant results
● Steadier revenue flow due to multiple non-seasonal activities throughout the year
● Less dependence on events and grant performance. They become incremental revenue
Microprojects fundraising
Microprojects are repeating beneficiary-centric campaigns that share
a similar structure and have a high degree of personalization.
● No dependence on seasonality
● No dependence on grants
● Stays in touch with community
throughout the year
● Strong recurring and growing base
of donors due to frequent engagement
● $460,000+ raised in 2 years
● 100 campaigns
● Small team and high efficiency due to
technology / crowdfunding platform
Webinar: Fundraising trends of 2021
DIY (Do-It-Yourself) fundraising
With DIY Fundraising, your advocates can independently create and run an unlimited number
of fundraising campaigns for your cause without cannibalizing any other campaigns
● No dependence on seasonality ● Simple management process ● Year-long revenue stream
Webinar: Fundraising trends of 2021
2021 Guidance
● DON’T: Expect to replace your offline events with equivalent online events
● DO: Brainstorm 2-3 non-episodic, non-seasonal, digital fundraising ideas
● DON’T: Overcomplicate things. Some of your new digital donors will get confused
● DO: Use impact stories & impact communication tools (like wish-lists)
Webinar: Fundraising trends of 2021
2021 Guidance
Webinar: Fundraising trends of 2021
● DO: Increase frequency of communication with your donors via social media channels
● DO: Strengthen your relationships with sponsors this year - they want to help
● DO: Leverage digital fundraising technology (like Charity Village’s 0% fee crowdfunding) to implement your ideas efficiently
Narrowcasting
A specific transmission of specific
information to a selected small group
of people.
Broadcasting
A process of transmitting general
information to a large group of people
without focusing on specific audiences
VS
Webinar: Fundraising trends of 2021
Why narrowcasting?
● Marketplace is getting noisier
● Competition in digital space is increasing
● Attention of people is a finite resource
Webinar: Fundraising trends of 2021
2021 Guidance
Webinar: Fundraising trends of 2021
● DO: Make the donor the hero of the project
● DO: Break down your story in smaller segments
● DO: Write more frequent, specific updates about donor impact
*Philanthropy Today / John Hopkins Research Center
Webinar: Fundraising trends of 2021
Nonprofits shed an estimated 50,760
jobs in December 2020*
How to innovate if you are a charity?
Bring innovation culture
to your team.
Discuss importance of trying
new ideas in 2021
Set frequent low cost,
low risk experiments to
“taste test” new concepts
Leverage fundraising
technology to simplify
process
Webinar: Fundraising trends of 2021
2021 Guidance
● DO: Identify areas you need help and guidance (storytelling, partnership, digital marketing etc)
● DO: Identify 3 most important questions or strategy points that you wish to get answers or look for feedback
● DO: Socialize your request: ask your network and donors (yes, donors!) in social media if there are professionals who can spend 1-5 hours to discuss your strategy and answer your questions. Publish your request on your website or professional forums.
Webinar: Fundraising trends of 2021
What types of projects can
Charity Village crowdfunding
platform can help you try in
2021?
0% fee fundraising
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If you need advice on mapping out your strategy
or crowdfunding techniques...
Type SOS into the chat box.
We’ll help you work it out...
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