aft maryland 05-2012 bridging the generation gap

BridgingText

The Generation

Jeff Kallay, VP Consulting, a.k.a. “Apostle of Authenticity”

Gap

15 American Generations 4 Cycles = 4 Stage/2 Stroke

Generation XMillennials

Who is next?Did you know?

Discussion and Media Resources

Manage the Expectations

3StudentsParents

Members

Manage the Expectations

Disclaimers

Disclaimers

Disclaimers

“In America, each generation is a new people.”Alec de Tocqueville, 1830

LifeCourse Associates www.lifecourse.com

4Number of books by Howe and Strauss

Generations, 13th Generation, The Fourth Turning and Millennials Rising

LifeCourse Associates www.lifecourse.com

4Number of Generations Colliding

in the WorkplaceSilent, Boomers, Xers and Millennials

Howe and Strauss

23.4Average Number of Years of

American Generations

Howe and Strauss

15American Generations (19 New World)

Howe and Strauss

4Number of Generational Cycles and

Number of Generations Per Cycle

Name + Birth YearsAwakening + 1701-1723

Liberty + 1724-1741Republican + 1742-1766

Compromise + 1767-1791

Revolutionary Cycle

Name + Birth YearsTranscendental + 1792-1821

Gilded + 1822-1842Progressive + 1843-1859

Civil War Cycle

Name + Birth YearsMissionary + 1860-1882

Lost + 1883-1900G.I. + 1901-1924

Silent + 1925-1942

Great Power Cycle

Name + Birth YearsBoomer + 1943-1960

X + 1961-1981Millennials + 1982-2000/01

15th (Homeland or iGeneration) + 2000/01-20??

Millennial Cycle

76Million Millennials

(vs. 72 million Boomers and 42 million Xers)

Howe and Strauss “Millennials Rising”

Howe and Strauss

4/24 Stage/2 Stroke Per Cycle

Name + Birth Years = Description Awakening + 1701-1723 = Idealist

Liberty + 1724-1741 = ReactiveRepublican + 1742-1766 = Civic

Compromise + 1767-1791 = Adaptive

Revolutionary Cycle

Name + Birth Years = DescriptionTranscendental + 1792-1821 = Idealist

Gilded + 1822-1842 = ReactiveProgressive + 1843-1859 = Adaptive

Civil War Cycle

Name + Birth Years = DescriptionMissionary + 1860-1882 = Idealist

Lost + 1883-1900 = ReactiveG.I. + 1901-1924 = Civic

Silent + 1925-1942 = Adaptive

Great Power Cycle

Name + Birth Years = DescriptionBoomer + 1943-1960 = Idealist

X + 1961-1981 = ReactiveMillennials + 1982-2000/01 = Civic

15th (Homeland or iGeneration) + 2000/01-20?? = Adaptive

Millennial Cycle

Idealist birth CivicReactive birth Adaptive

Civic birth IdealistAdaptive birth Reactive

Repeat

4 Stage / 2 StrokeIdealist Reactive

CivicAdaptive

Rebels against the elder-built world and against the generation before it.

(Think X>Boomer and Millennial>X)

Redirects society towards its own inclinations.

Each Generation

1. Solves the problems facing the prior youth generation (Millennial>X)

2. Corrects for the behavioral excess it perceives in current midlife generation (Millennial>Boomer)

3. Fills the social role being vacated by the departing elder generation (Millennials>G.I.)

Each Generation

Is shaped by their surroundings and by the generations with which they interact.

While being born becomes history, and as they age they make history.

Each Generation

Social Moment - a brief period of time when people perceive historical events to radically alter their social environments.

1. Secular Crisis - when society focuses on reordering the outerworld of institutions and social behavior.

2. Spiritual Awakening - when society focuses on changingthe inner world of values and personal behavior.

Types of History

1. Idealist - encounters a spiritual awakening in rising adulthood and a secular crisis entering elderhood.

2. Reactive - encounters a spiritual awakening entering youth,and a secular crisis entering midlife.

3. Civic - encounters a secular crisis entering rising adulthood, and a spiritual awakening entering elderhood.

4. Adaptive - encounters a secular crisis entering youth,and a spiritual awakening entering midlife.

Repeating in America

X“A generation that can sneakily trump boomer

narcissism and millennial entitlement.”

Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”

Born and raised as independent latch-key kids.Sexual Revolution, Watergate, Vietnam,

Gay Rights, High Divorce Rate, Recession and Woman’s Movement peppered their youth.

Demonized by Hollywood: Rosemary’s Baby, The Exorcist, Taxi Driver, Pretty Baby and The Omen.

About Generation X

Playing to win by half expecting to lose.

Accepting wide gaps between personal outcomes and sex roles.

Proud of their ability to cut through the hype.

About Generation X

Becoming cautious in family life and gradually mellowing in personality.

Dedicated to starting and maintaining stable families, something their Silent generation

parents did not.

About Generation X

MommyMany Generation X women are chosing not to

return to work after they have children.

ABC News Special Report “The Mommy Wars”

MillennialLargest, most wanted, most watched over and most diverse generation in American history.

Howe and Strauss “Millennials Rising”

The Three “Kaitlins”

Kaitlin Caitlin Kate Lynn

3.6Average birthrate of Millennials

(in millions)

Howe and Strauss “Millennials Rising”

$50kParents willing to pay for an ovum from an

attractive, high IQ, female at a top university

Howe and Strauss “Millennials Rising”

50%Increase in amount of stuff in weight in

average American homes vs. 20 years ago

US News and World Report, 2008

87%College freshmen who have never shared

a room with a sibling

Chronicle of Higher Education, November 2010

35% are non-white (and Latino).

1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent.

Largest separation in wealth in American history.

About Millennials

Celebrated, cherished and protected.

Celebrated by Hollywood: Three Men and Baby,Baby Boom, Mr. Mom and Disney princesses.

Bike helmets, car seats, nanny cams and more.

About Millennials

Raised by attached parents.“Helicopter Parents” or “Blackhawks”

transitioning to “Stealth.”Parents are “Best Friends” and co-purchasing.

Conservative. Or Conventional?

About Millennials

Co-Purchasing

Team Oriented.Task Oriented.

Civic Oriented. (not in march on D.C. way)

Want to achieve high standards set for them.Feel that they have already “paid their dues.”

About Millennials

Eliminate Ambiguity.Think of Time as 24/7 Resource.

Combine Work with Play.Make it Worthwhile.Handle with Care.

Play to Their Strengths.Group Think.

Reaching Millennials

Three primary shifts are occuring:1. From partisan to independent

2. From a narrow agenda to a broader one3. From divisive rhetoric to civil dialogue

Not “divide and conquer" but to "partner and achieve."USA Today May 7 2012

http://www.usatoday.com/news/opinion/forum/story/2012-05-06/evangelical-christians-politics-religious-right-2012/54791418/1

New Form of Christian Civic Engagement

X vs. Millennial

X vs. Millennial

X vs. Millennial

X vs. Millennial

You are no longer in control of message or media.They are in control.

They want authenticity and simplicity.Stories render authenticity.

X and Millennial

To connect with these generations you cannot talk at, you must talk with.

You must give them the tools to createtheir own stories, memories and experiences.

X and Millennial

5000Marketing messages your members are

assaulted by each day

Adweek November 2006

“Our generation isn’t about sex, drugs or violence. It’s about technology, discovery and coming together as a nation.”

Mikah Griffin, 17, 1999

Who is Next?

15thHomeland or iGeneration

2000/2001-?

Click here or image above to watch videohttp://www.youtube.com/watch?v=YmwwrGV_aiE

Did You Know? Videohttp://www.youtube.com/watch?v=PHmwZ96_Gos&feature=related

Web 3.0 Videohttp://www.youtube.com/watch?v=YmwwrGV_aiE

Pew Internet Researchhttp://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

Media and Resources

Mommy Tell My Professor He’s Not Nicehttp://www.sptimes.com/2006/06/19/State/Mommy__tell_my_profes.shtml

A Generation Serves Notice; It's a Moving Targethttp://query.nytimes.com/gst/fullpage.html?

res=9D0CE7D9123FF931A15752C0A9609C8B63

facebook grows uphttp://www.newsweek.com/id/32261/page/2

YouthQuake (Millennial Values in Work)http://www.businessweek.com/magazine/content/08_03/b4067000290367.htm?

chan=magazine+channel_top+stories

Scenes From A Culture Clashhttp://www.fastcompany.com/magazine/102/culture-clash.html

Get The Best Out Of Millennialshttp://www.adage.com/talentworks/article?article_id=124891

The Millennials are Cominghttp://www.cbsnews.com/stories/2007/11/08/60minutes/main3475200.shtml

Employee Evolution - Millennials at Workhttp://www.employeeevolution.com/

TargetX iThink Bloghttp://.targetx.com/ithink

Your Bookshelf

?So what does it all mean to you and the AFT Maryland?

Text

Jeff Kallay, VP Consulting, a.k.a.“Apostle of Authenticity”kallay@targetx.com slideshare.net/targetx

BridgingThe Generation Gap