afstudeerpresentatie gijs veerhoek
Post on 08-Jul-2015
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graduation presentationgraduation presentation
t h e In t e r n e t is c h a n g in g t h e In t e r n e t is c h a n g in g v id e ov id e o
a n d t h e o t h e r w a y a n d t h e o t h e r w a y a r o u n d .a r o u n d .
Gijs Veerhoek, stud. nr. 038367 (last time I write this number down ;-)Gijs Veerhoek, stud. nr. 038367 (last time I write this number down ;-)
p le a s e a s k !p le a s e a s k !( le t ’ s m a k e it in t e r a c t iv e . . )( le t ’ s m a k e it in t e r a c t iv e . . )
r e s e a r c h r e p o r t
r e s u lt s r e s e a r c h r e p o r t r e s u lt s r e s e a r c h r e p o r t ( c o n c e r n in g b r o a d c a s t in g ) :( c o n c e r n in g b r o a d c a s t in g ) :
• the Internet is ready for video (and thus marketers and the audience)
• everyone is a possible broadcaster with all tools available (video is a communication tool)
• content is free!
• broadcasters are more and more becoming persons, but with a stronger position
•video will become interactive on every screen broadcasted (mobile, television)
r e s u lt s r e s e a r c h r e p o r t r e s u lt s r e s e a r c h r e p o r t ( c o n c e r n in g p r o d u c t io n ) :( c o n c e r n in g p r o d u c t io n ) :
• experiences should be immersive (getting lost in a story): possibilities are endless!
• commerciality should never be a threat to creativity (try to stay in charge as a creative!)
• becoming part of the experience has to be very, very easy! (simple account, usability website)
in t e r n s h ip
a b o u t m e :a b o u t m e :
• getting a feel of the online world (I come from a very television focused world) and with its technical possibilities.
• possibility to create videos within the borders of an interactive environment.
• becoming an all-round video producer (from editorial work to the final video)
e x a m p le s :e x a m p le s :(producing in the spectrum of editorial and commercial video’ s)
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a b o u t S a n o m a U it g e v e r s :a b o u t S a n o m a U it g e v e r s :• 80 different magazines reaching 73% of all Dutch people (source:
NOM Print Monitor)
a b o u t i ls e m e d ia :a b o u t i ls e m e d ia :• biggest online publisher in the Netherlands with brands like
nu.nl, startpagina.nl and web-log.nl.
a b o u t n e w r u le z :a b o u t n e w r u le z :
• about 20 brands (e.g. donaldduck.nl, kaboem.nl and girlscene.nl) reaching 1,5 million people (age 12 - 29)
a b o u t n e w r u le z :a b o u t n e w r u le z :
• creating and distributing commercial campaigns on the newrulez network (including video!)
online publisheronline publisher++
advertising agencyadvertising agency==
f u ll- s e r v ic e a g e n c yf u ll- s e r v ic e a g e n c y
a n d t h e r e w a s a n d t h e r e w a s v id e o . . .v id e o . . .
translating text into video:
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testing formats:testing formats:
interactive campaigns:interactive campaigns:
scenes with tribe leaders as site-ownersscenes with tribe leaders as site-owners
with possible television format attached:
v id e o is p a r t o f o n lin e c o n t e n t
( s t o r ie s , in f o r m a t io n , c a m p a ig n s )
In t e r n e t is c h a n g in g t h e w o r ld :
B IG T IM E !
online video was the last step in getting the Internet
fully equipped for creating experiences.
I e x p e c t :
• Internet technology taking over all media tools like television, and mobile devices (and take the place of a fast magazine).
I e x p e c t :
• the behavior attached to the Internet (fast but immersive: getting virtually lost) will take more and more of our time. Internet is the new religion: it seems to have all the answers.
I e x p e c t : • (video) content to become ‘ free’ but more and more sponsored (story selling)
• (video) content to become more and more interactive
I e x p e c t :
• direct contact with your online ‘ friends’ when watching.
I e x p e c t :
• live broadcasting with your mobile to become very popular.
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I e x p e c t :
• to graduate :-).
t h a n k s f o r in t e r a c t in g !
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