african safari service plan
Post on 26-Jan-2015
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Done By:Faisal MohammedAbdul-AzizAbdul RahmanAhmed MohammedIdrees kumbharUpendo Charles
CABELA'S AFRICAN SAFARI
Introduction• Increasing purchasing power
• More people are willing to come to Africa because of natural beauty• Looking for adventurous tours with
higher quality and better services
OBJECTIVES• Create Brand image• Build a reputation among the
competing industries• Provide a memorable African
safari experience to customers
Characteristics• Flexibility : Flexible itineraries adjustable
according to customers interest and time.• Perishable: indented to be consumed when
produced. No stocking as unseen and untouchable.
• Inconsistent : up to specific time only. Example 20 days 25 days package
• Intangible : cannot be seen or touched but only felt by the customer.
Types of safari services
• Customized safari : planning according to customers interests, desired destinations.• Scheduled safari : focus on a specific
geographic area or theme in Southern Africa. • Budget priced safari: For customers
with a limited budget amount.
IN SAFARI SERVICES
• CAMPING SAFARIS• CANOE AND SAILING SAFARIS• HIKING AND MOUNTAIN CLIMBING• SCOOBA DIVING AND DEEP SEA
FISHING• BIG FIVE TOUR
SERVICE PACKAGESupporting facility Office
Hotel Gear shop
Facilitating Goods Safari packagesSafari gearHotel roomsTransport
Information Customer databaseExplicit services Trained on service personnel
Brochures for proper location informationAvailability of website for 24 hour servicesContact numbers of the in chargeon time pickup and drop
Implicit service Helpful off service personnel.Customer rating form & online website forumsCustomized safari according to customers flexibilityPrivate guides & vehicle for certain customer demand
Facility Layout
• Physical Evidence–Decoration concept of the office–Use wood in designing the shop–Usage of green and posters–Sofa, table, chairs
Service quality dimensions
Tangibility The appearance of physical artefacts and staff members connected with the service example accommodation, equipment, staff uniforms etc
Communication. Understandable manner and the use of language by the service provider.
Responsiveness Readiness of staff members to help in a pleasant and effective way
Competence Capability of staff members in executing the service.
Security Absence of doubt, economic risk, and physical danger
Scrutiny of business strong point and weak
spot• Analysis are made on the comparison of different firms running the business• Almost all the firms in this business
have the similar overall weaknesses• Certain potency differs from firm to
firm
Potency • Weather• Abundant attraction• Front line staff with language
ability( vary from firm to firm)• Well trained employees(vary firm to
firm)• Experienced tour guides• Types of services( vary from firm to
firm)
Flaws • Security challenges• Road accessibility• Relations with airline companies• Popularity • Budget hidden costs• Climatic conditions• Consumer trust
Arising opportunities and
problem• Many unused opportunities to make service differentiation• Many threats from different angle
and dimensions
OPPORTUNITIES• New tours and packages
• Unfulfilled customer needs
• New technology
• New untapped market
Problems• Stiff competition mostly from
established firms• There is always fluctuation in the cost• Seasonal business: tourists come only
during specific months• Customer choices vary and favors may
change• Difficult for to survive in the business
Business strategies
•Majorly product differentiation based on
PlacesFacilitiesPrices
Place • Specific location in boundary• Location in and out boundary• Global Target
Facilities • Type of lodging given• What are the facilities in the location• On tour facilities example translators,
medical information in emergency case
Prices • Set on the market hike and peak• Season sets the cost
Technological aspect • Websites
• Technology to be used by the employees example gps system for drivers• Proper customers database
Web Criteria•Overall look•Details • Ease of use•Reliability
Recommendation and Conclusion• Do regular research on:
1. The popularity of each of the packages
2. The major age groups of different packages
• Allocate more resources to the most popular packages
• Evaluate content regularly
Recommendation and conclusion• Lower the price of the packages • Eliminate those packages with least
interest
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