affiliate marketing theatre; boosting other brands marketing channels with your affiliate programme...

Boost other marketing channels with your affiliate

programme and bridge the gap between online &

offline

Hardeep Sohal, Account Director @ Commission Junction

What's the goal of an Affiliate Programme?

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“…to expand the reach of brand & product beyond themeans of a merchant’s own internal marketing. Thepromotion of the brand on external sites is in itself anendorsement of the brand which should not beundervalued…”

On

lin

e

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Tracking Reach Speed

Accuracy Targeted Optimisation

Offlin

e

TraditionalTry before you Buy

Considered Purchases

Spend Immediacy Service

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Technology Publisher

Network Merchant

Lets talk INNOVATION

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Technology

• Merges the real world with the virtual world

• Incorporates information/promotions for user location

• Transactions can be made both on & offline

• Commercial viability comes second to user experience

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Publisher

• Learning's taken from existing Merchant relationships

• Driving users into stores using incentives

• Social, Local & Mobile being increasingly adopted

• Using Local & Mobile to drive members into merchant store

• Aiming to increase both online and offline sales for merchant

• Check-in CR: 16%

• Growth• Clicks: 54%• Sales: 59%• CR: 12%

• In-store cashback for full visibility

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Publisher

• Learning's taken from existing Merchant relationships

• Driving users into stores using incentives

• Social, Local & Mobile being increasingly adopted

• After a point, ROI on paid search drops below the cost

• Partnering with a PPC specialist within your Affiliate program can help maximize ROI on the long tail of search terms.

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Merchant

• Agreement between online & offline departments

• Opportunity must be mutually beneficial

• Work with X-platform tracking

• Visibility on user journey

• Simple enough right?

• Message best delivered consultatively (a.k.a in person)

• Incremental? Profitable?

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Network

• Technological flexibility

• Minimize risk & leakage

• Understand offline KPI’s as well as online

Summary

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Technology Publisher

Network Merchant

Innovation builds bridges

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