affiliate marketing - merchant acquirers' … good, the bad...main types of affiliate marketing...

AFFILIATE MARKETING 101

Ben Grossman, CEO Pinpoint Intelligence3.09.16

The Inside Story

Main Types of Affiliate Marketing

• Organic SEO - Google | Bing | Yahoo• Paid Search - Display Banners | Pay Per Click• Email Marketing • Content Marketing – Blogs | Articles

What’s The Goal?Call To Action = Sales

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• Networks• Publishers• Advertisers• Merchant Processors• Fraud & Chargeback Reduction

Companies

Who Are The Players

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RiskVsReward

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• Lack of Control1

• Unknown Target Audience2

• FRAUD3

What Are The Risks

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4.8 Billion Lost to Affiliate Fraudin 2015

*Independent study conducted by Ernst & Young LLP

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• Increase Sales1

• Maximize Exposure2

• Expand Reach into New Markets3

What Are The Rewards

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THE ONE PERCENTThe Difference Between Profit and Loss

What Every Processor Should Know&

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Color Size Font Images

Minor Changes to aCheckout Page can have Dramatic

Effects on the Conversion Rates

Before You Asks

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An Ounce of Prevention…By tracking and understanding your data in real time, you can:

• Determine Route Cause

• Cut Fraud Loses

• Minimize Chargeback Risks

• Increase Profitability

CIDSIDPID

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Eliminate The Guessing GameWhich of these sources is higher risk?

Processor_ID PUB_ID CB_Ratio

MID XYZ 272 0.81%

198 0.77%

550 0.76%

988 0.81%

155 0.98%

1100 0.81%

1756 0.77%

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How?! They All Look The SameLet’s Dig Deeper

Processor_ID PUB_ID CB_Ratio

MID XYZ 272 0.81%

198 0.77%

550 0.76%

988 0.81%

155 0.98%

1100 0.81%

1756 0.77%

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Route Cause DiscoveredNo need to be an analyst to uncover the truth with the right data, the

right solutions and clear understanding of what to look for.

PUB ID SUB ID CAMPAIGN ID CB Ratio Average_RISK_ID550 C51 g03crcm9ke0icrc486da 0.11% riskScore=17.78

C59 nnj5jvf06uhk1ul7agl0 0.17% riskScore=25.23

X123 qjf4pb5bea960jh4vd6uq 5.49% riskScore=92.82

C909 l3lsl7es9ql1r8dkvs1v2 0.11% riskScore=12.10

C312 1umhr1mpsm4rj1tl8vo4pd 0.18% riskScore=20.24

C4 6dvbigba484n9j3kpuac 0.21% riskScore=11.07

C99 l3lsl7es9ql1r8dkvs1v2n 0.77% riskScore=19.00

C677 vsdffhcr4k07lut3ihc80cm 0.35% riskScore=13.38

C1 u3ro9tlqcdp1ijmpgkbb22 0.11% riskScore=34.50

C987 5acav0c6iiq8iatrvvv7bsu 0.10% riskScore=18.87

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Key TakeawaysThe rewards far outweigh the risks for both Acquirers’ and

Merchants when managing the traffic the right way.

Understanding the needs of both the Acquirer and Merchant is necessary to establish long term, successful working

relationships.Today’s marketplace offers a number of tools and solutions to help those involved, make smarter decisions, improve their

businesses and remain profitable.

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GOT QUESTIONS?

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