afcon2013 & chan 2014 presentation to the portfolio...

AFCON2013 & CHAN 2014

Presentation to the Portfolio Committee on

Sport

LOC CEO: Mr. Mvuzo Mbebe 19 August 2014

Preparing for a

Successful

Tournament

• In August 2011 it was announced that South Africa would host the Orange Africa Cup of Nations in 2013 (AFCON) as well as the Orange African Nations Championship 2014(CHAN).

• This agreement was reached after the Libyan Football Federation swapped hosting rights with South Africa for AFCON 2013 and CHAN 2014.

• South Africa was supposed to host AFCON in 2017. • With the legacy infrastructure inherited from the 2010 FIFA World Cup™,

South Africa became the obvious choice to host the tournaments.

Background

• SAFA together with the Government agreed to set up an independent structure/company to run the two tournaments.

• The Hon. Min. of Sport and Recreation Fikile Mbalula, following a cabinet decision, announced the hosting cities as follows:

AFCON 2013

Nelson Mandela Bay, eThekwini, Rustenburg, Mbombela and Johannesburg

CHAN 2014 Polokwane, Mangaung and Cape Town

Background (Cont.)

How AFCON & CHAN were

Delivered

• Performance of Bafana-Bafana leading up to and during the tournament

• FULL STADIUMS! FULL STADIUMS!! FULL STADIUMS!!!

• Guarantee a high-level TV production and ensure maximum TV coverage

• Comprehensive marketing and communications plan

• Ensure the event is used to promote social change

• Get support from Corporate South Africa

• Get Government’s total support and commitment

• Ensure Football stakeholders and institutions act in unison

• Maintain and reinforce the event as the ultimate Sporting Event in Africa

Critical Success Factors

• A tournament that will become the event of the global football fraternity at large

• A tournament that will set a benchmark for all continental and hopefully global events

• A tournament that will enhance the football brand in Africa and South Africa in

particular

• A tournament will positively reposition SAFA locally and in the African football

fraternity

• A tournament that will create a platform to enhance Brand South Africa on the

continent

• A tournament that will present an attractive value proposition to be profitable on its

own right

The LOC Mandate

OBJECTIVES

Deliver seamless high quality event(s) South Africa is accustomed to

Positively reposition SAFA locally and in the African football fraternity

Get the Nation and Continent behind the event

Deliver net profit for SAFA

Create a platform to enhance brand SOUTH AFRICA on the continent

Enhance the Football Brand in Africa in general and South Africa

in particular

Delivery

Mechanisms

Corporate Governance Structure

CAF

National, Provincial,

Local Government

Structures

CAF Organising Committee

SAFA 100% Shareholder

AFCON 2013 LOC NPC

Other Stakeholders

Corporate Governance Statutes

• LOC Memorandum of Incorporation

• Organising Association Agreement (OAA)

• AFCON/CHAN Regulations & Other CAF Directives

• Host City Agreement, Stadium Use Agreement, Roles and Responsibility Matrix

THE BOARD – May 2014

Dr.Molefi Oliphant(Chairperson from October 2013)

Mr. Mvuzo Mbebe (CEO)

Hon. Minister Fikile Mbalula

Hon. Minister Lechesa Tsenoli

Hon. Minister Yunis Carrim

Hon. Minister Aaron Motsoaledi

Hon. Minister Nathi Mthethwa

Hon. Minister Nosiviwe Mapisa-Nqakula

Hon. Minister Marthinus Van Schalkwyk

Hon. Deputy Minister Nhlanhla Nene

Mr. Kirsten Nematandani

Chief Mwelo Nonkonyana (Chairperson till October 2013 – Resigned from Board)

Mr. Mandla Mazibuko

Dr. Irvin Khoza

Dr. Danny Jordaan

Mr. Andile Ndengezi

Mr. Poobalan Govindasamy

Ms Nomsa Mahlangu

Mr. Lucas Nhlapo

Mr. Alpha Mchunu

Mr. Elvis Shishana

Dr Robin Perterson (resigned from Board May 2013)

Mr. Dennis Mumble

Mr. Gideon Sam

Mr. Zwelinzima Vavi

Mr. Happy Ntshingila

Ms Itumeleng Dlamini

Mr. Hlaudi Motsoeneng

Ms Nolitha Fakude

AFCON Official Marks THE BEAT AT AFRICAS FEET

AFCON 2013 LOGO

AFCON OFFICIAL TROPHY

TAKUMA OFFICIAL MASCOT

OFFICIAL TOURNAMENT BALL

Branding - Official Marks AFRICA’S HOME CHAMPIONS

CHAN 2014 LOGO

CHAN OFFICIAL TROPHY

TAKUMA OFFICIAL MASCOT

OFFICIAL TOURNAMENT BALL - KATLEGO

Marketing and Communication Pillars

Educate and create awareness about the

Tournaments

Create excitement and drive ticket sales and stadium attendance

The Tournaments

THE

TOURNAMENT

People

Technology

Infrastructure

Processes and System

s

DELIVERY

FRAMEWORK

High performance and dedicated teams Previous experience in organising events A volunteer corps able and willing to

serve the nation Competent Resources

HIGH PERFORMANCE CULTURE

Committed

Competent Tournament Experience

PEOPLE

Against the Business Plans

Performance against Business

Plans

ACTION PLANS

IMPLEME-

NTATION

LOC OBJECTIV

ES BUSINESS

PLANS CAF

OBJECTIVES

MONITORING

Alignment of LOC Objectives with CAF

Objectives

PROCESSES

CAF REGULATIONS OAA

TECHNOLOGY

INFORMATION TECHNOLOGY

BROADCAST TECHNOLOGY

POWER

CONNECTIVITY

INFRASTRUCTURE

HOTELS

STADIA TRANSPORT

OFFICES

SUPPORT INFRASTRUCTURE

ORANGE AFCON 2013 STADIA

5/21/12

Johannesburg – National

Stadium

5/21/12

eThekwini – Moses

Mabhida Stadium

5/21/12

Nelson Mandela Bay –

Nelson Mandela Stadium

5/21/12

Rustenburg – Royal

Bafokeng Sports Palace

5/21/12

Mbombela – Mbombela

Stadium

ORANGE CHAN 2014 STADIA

Polokwane – New Peter

Mokaba Stadium

Mangaung – Free

State Stadium

Cape Town – Cape

Town Stadium

Cape Town – Athlone

Stadium

SUPPORT

INFRASTRUCTURE

SECURITY

HEALTH & MEDICAL

LOGISTICS

ACCREDITATION

Report on AFCON 2013

Tournament Delivery

Cities

Number of Matches/Days

Participating Teams

16

32 Matches

Johannesburg

Opening and

Closing Matches

eThekwini

Group A

17 Match Days

Rustenburg

Group D

The Tournament – AFCON

Nelson

Mandela

Bay

Group B

Mbombela

Group C

ORANGE AFCON 2013 TEAMS

AFCON HOST CITIES LOGOS

AFCON MESSAGING

Eyethu-Be Part of It

The Beat at Africa’s

Feet

In Pursuit of Excellence

It’s All About Football

A Warm SA Welcome

The LOC implemented a series of activations and events to launch AFCON 2013: 5 Jul: Pre-Lim Draw 17 Jul: Nelson Mandela Day 24 Aug: Launch of the Volunteer Program 6 Sept: Ticketing Announcement 19 Oct: Flag Raising Ceremonies 24 Oct: Takuma Mascot Launch 24 Oct: Final Draw 31 Oct: Conversations with the CEO 7 – 11 Nov: AFCON Week Activities 27 Nov: Security Briefing & Workshop 27 Nov: TAKUMA Comes to Town Activations 14 Jan: Public Transport Announcement 19 Jan: Official Opening 10 Feb: Closing Ceremony

The Road to AFCON2013

Football loving South African and from the Continent at large rose to the occasion and came out in large number to show their support for the ultimate soccer tournament on African soil.

• The LOC delivered what now has been termed “the best Orange Africa

Cup of Nations of all Times” – crowned by CAF and international media

• The Beat at Africa’s Feet resonated throughout the Continent

• Through football we truly Celebrated Africa.

• The LOC filled up the stadiums and exceeded its own target

• Ticket sales and distribution shot up to unprecedented levels (753 169)

Summary of AFCON 2013 Achievements

KeyIndicatorsforOurSuccess

CriticalSuccessFactors PerformanceIndicators AchievedFullStadiums Achieve500000attendance 753169stadiumattendance

DeliveraspectaculartournamentthatwillmakeAfricaproud

GettheNationandtheContinentbehindtheEvent

ThetournamentwaspronouncedbyCAFandinternationalmediaasthebestAfricaCupofNationsever

Deliverontheeventmandate

PositivelyrepositionSAFA,AfricanfootballfraternityandtheSouthAfricanbrand

Pronouncementonasuccessful,besttournamenteveryby:§ PresidentoftheRepublic§ CAFPresident,and§ SAFAPresident

DeliverNetProfitforSAFA R535,139.00 AchievedaNetProfitofR3.6million

Summary of AFCON 2013 Achievements

Statement of Comprehensive Income

For the Period Ended 28 February 2013

41 9

Government Funding

42 9

Report on CHAN 2014

Tournament Delivery

The Tournament –

CHAN

Cities

Number of Matches/Days

Participating Teams

16

32 Matches

CAPE TOWN

Group A & B

MANGAUNG

Group C

16 Match Days

POLOKWANE

Group D

ORANGE CHAN 2014 TEAMS

Group matches/Matches de groupe

01. South Africa vs. Mozambique A 11/01/2014 18h00 Cape Town02. Mali vs. Nigeria A 11/01/2014 21h00 Cape Town03. Zimbabwe vs. Morocco B 12/01/2014 17h00 Cape Town04. Uganda vs. Burkina Faso B 12/01/2014 20h00 Cape Town05. Ghana vs. Congo C 13/01/2014 17h00 Mangaung06. Libya vs. Ethiopia C 13/01/2014 20h00 Mangaung07. RD Congo vs. Mauritania D 14/01/2014 17h00 Polokwane08. Gabon vs. Burundi D 14/01/2014 20h00 Polokwane09. South Africa vs. Mali A 15/01/2014 17h00 Cape Town10. Nigeria vs. Mozambique A 15/01/2014 20h00 Cape Town11. Zimbabwe vs. Uganda B 16/01/2014 17h00 Cape Town12. Burkina Faso vs. Morocco B 16/01/2014 20h00 Cape Town13. Ghana vs. Libya C 17/01/2014 17h00 Mangaung14. Ethiopia vs. Congo C 17/01/2014 20h00 Mangaung15. RD Congo vs. Gabon D 18/01/2014 17h00 Polokwane16. Gabon vs. Mauritania D 18/01/2014 20h00 Polokwane17. Nigeria vs. South Africa A 19/01/2014 19h00 Cape Town18. Mozambique vs. Mali A 19/01/2014 19h00 Cape Town19. Burkina Faso vs. Zimbabwe B 20/01/2014 19h00 Cape Town20. Morocco vs. <<B2 B 20/01/2014 19h00 Cape Town21. Ethiopia vs. Ghana C 21/01/2014 19h00 Mangaung22. Congo vs. Libya C 21/01/2014 19h00 Polokwane23. Burundi vs. RD Congo D 22/01/2014 19h00 Polokwane24. Mauritania vs. Gabon D 22/01/2014 19h00 Mangaung

Quarter Finals – ¼ de finale25. 1st A vs. 2nd B 25/01/2014 20h30 Cape Town26. 1st B vs. 2nd A 25/01/2014 17h00 Cape Town27. 1st C vs. 2nd D 26/01/2014 20h30 Mangaung28. 1st D vs. 2nd C 26/01/2014 17h00 Polokwane

Semi-Finals – ½ Finale29. Win. 25 vs. Win. 28 29/01/2014 17h00 Mangaung30. Win. 27 vs. Win. 26 29/01/2014 20h30 Mangaung

3rd Place match – Match de classement31. Loser 29 vs. Loser 30 01/02/2014 17h00 Cape Town

Final/Finale32. Win. 29 v Win. 30 01/02/2014 20h00 Cape Town

Group A Group B

South Africa

Group D

Mali

Nigeria

Mozambique

Zimbabwe

Uganda

Burkina Faso

Morocco

RD Congo

Gabon

Burundi

Mauritania

Group C

Ghana

Libya

Ethiopia

Congo

AFCON HOST CITIES LOGOS

CHAN MESSAGING

Africa:

The Continent where world football stars and champions are born

Home:

Stands for the local leagues where these champions make their mark, whilst keeping the home fires burning

Champions:

Presupposes recognition of their outstanding achievement as the champions of home leagues

The Road to CHAN 2014

The LOC implemented a series of activations and events to launch AFCON 2013: 29 Jul: CHAN 2014 Media Launch 02 Aug: CAF/LOC Host Cities Inspection Visits 23 Aug: Volunteer Program Launch 18 Sept: CHAN 2014 Final Draw 01 Oct: Soccerex Presentation 04 Oct: Teams’ Workshop 08 Oct: Flag Raising Ceremony 28 Oct: Media Open Network Session with CEO

The Road to CHAN 2014 (Cont.)

22 Nov: CHAN 2014 Tickets Launch 07 Jan: Artist Line-Up Announcement 10 Jan: State of Readiness Press Conference 11 Jan: Opening Ceremony 21 Jan: CHAN 2014 Statistics Media Briefing 24 Jan: CAF/LOC Media Briefing 01 Feb: Closing Ceremony and Final

• The CHAN tournament was earmarked to break even financially,

• However, it exceed expectations and became profitable even more than

AFCON.

• This achievement was made possible by stringent cost management and by

the contribution of our Government, Host Cities and Commercial partners.

• The company had budgeted to break even for the year ending February

2014 but achieved profits of R1 971 223 under difficult trading conditions.

Summary of CHAN 2014 Achievements

Summary of CHAN 2014 Achievements

52 9

Statement of Comprehensive Income

For the Period Ended

28 February 2014

Government Funding

9

Consolidated

Income for 2013

and 2014

55 9

Combined Statement of

Comprehensive Income

2014 & 2013 Periods

56 9

Note: Amounts still owed to the LOC by the following Municipalities: • Rustenburg R2 451 758 • Nelson Mandela Bay R2 470 407

Statement of Comprehensive Income

01 March 2014 – 31 July 2014

CONCLUSION

Social Responsibility

Partners

CAF partnered with 4 institutions to raise awareness of key causes and diffuse messages across the AFCON platform

CAF also engaged its Commercial Partners into these activities

58

Global Sponsors Orange Standard Bank Samsung IFD- Kapital PEPSI Doritos Nissan Pan Atlantic Power Horse Nasuba Express Host Broadcaster SABC National Sponsors SA Express National Lotteries Board – LOTTO

Funding Partners

Branded Licensees PRASA Southern Sun Rand Water Government Departments and Institutions Department of Sport and Recreation Department of Arts and Culture CATHSSETA Services Seta State Security Agency

Funding Partners

The President of the Republic South African Government Cabinet The Min of Sport and Recreation Hon. Fikile Mbalula and the DG Mr

Alec Moemi Various National departments who issued the various guarantees The Hosting Provincial Governments The Hosting Cities The various portfolio committees in the three tiers of our governments CAF SASCOC SAFA PSL

Partners and Stakeholders

NATJOCS AND PROVJOCS ACSA SARS Local and International Media LOC Board Volunteers LOC Staff Various Suppliers to the LOC

Partners and Stakeholders

THANK YOU