aesthetics and design

Aesthetics and Design

Philosophies and Fundamentals

Aesthetics

Aesthetics

• Not just Art Appreciation or Art Criticism • A Philosophical Exploration

• What Do We Mean? • How Do We Know?

Aesthetics

Aesthetics

Aesthetics

• John Hospers • Elements • Form • Expression • Symbol • Truth • Criticism • Value

Elements

Form

Expression

Symbol

Truth

Criticism

Value

Aesthetics

• Denis Dutton • Expertise, Virtuosity • Nonutilitarian Pleasure • Style • Criticism • Imitation • Special Focus • Imagination

Expertise, Virtuosity

Nonutilitarian Pleasure

Style

Criticism

Imitation

Special Focus

Imagination

Aesthetics

• Monroe C Beardsley • Unity • Complexity • Intensity

Unity

Complexity

Intensity

Aesthetics

• Gordon Graham • Pleasure • Beauty • Emotion • Understanding

Pleasure

Beauty

Emotion

Understanding

Aesthetics

• Arnold Isenberg • Verdict • Reason • Norm

Verdict

Reason

Norm

Aesthetics

• Aristotle • Poetics

• Plot • Character • Theme • Diction • Music • Spectacle

• Janet Murray • New Poetics

• Interactivity • Immersion • Navigability • Transformation

Poetics

Plot

Character

Theme

Diction

Music

Spectacle

New Poetics

Interactivity

Immersion

Navigability

Transformation

Design

Design

• The Fundamental Act of Planning and Creating the Form of an Object • Putting Aesthetics into Play • Communication

Design

Design

Design

• Poppy Evans and Mark Thomas • Design is a Language

• Fundamental Principles and Elements • Principles are Organizational Rules

• Primary and Secondary • Elements are Building Blocks

• Content and Composition

Design

Design

• Primary Principles • Unity and Variety • Hierarchy • Proportion

• Secondary • Scale • Balance • Rhythm and Repetition • Proximity

Unity and Variety

Hierarchy

Proportion

Scale

Balance

Rhythm and Repetition

Proximity

Design

• Elements • Shape and Space • Line • Size • Color • Texture • Typography

Shape and Space

Line

Size

Color

Texture

Typography

Design

• Robin Williams • Four Basic Principles

• Proximity • Alignment • Repetition • Contrast

Proximity

Alignment

Repetition

Contrast

Design

• James Gordon Bennet • Beyond Static

• Time • Interactivity • Additional Media

Beyond Static

Time

Interactivity

Additional Media

Design

• Nathan Shedroff • Experience Design

• Knowable • Reproducible • Designable

Experience Design

Knowable

Reproducible

Designable

Design

• Elizabeth Resnick • Design Process

• Define the Problem and Establish Objectives • Do the Research • Develop Ideas by Brainstorming • Analyze Ideas in Terms of Objectives • Implement Final

Design Process

Define the Problem

Establish Objectives

Do the Research

Brainstorm Ideas

Analyze Ideas

Implement Final

Scrum

• Agile Development • Real Progress Scheduling • Playtesting • Iterative Design • Rapid Prototyping

Agile Development

Real Progress Scheduling

Playtesting

Iterative Design

Rapid Prototyping

Design

Design

• Donald Norman • It’s not the Users Fault • Design Principles • Conceptual Models

It’s Not the Users Fault

Design Principles

Conceptual Models

Design

• Jorge Frascara • Communication

• Interpretation • Organization • Presentation

Communication

Interpretation

Organization

Presentation

Aesthetics and Design

• Philosophies and Fundamentals

Aesthetics - Philosophies

Design - Fundamentals

Aesthetics and Design

• Interest Curves • Flow • Procedural • Interactivities

Interest Curves, Flow Procedural, Interactivities

Interest Curves

Flow

Procedural

Interactivities

Aesthetics and DesignAcross All Media

Poetics, New PoeticsInterest Curves, Flow, Procedural, Interactivities

Aesthetics - Elements - Form - Expression - Symbol - Truth - Criticism - Value

Aesthetics - Unity - Complexity - Intensity -!- Verdict - Reason - Norm

Design - Principles -- Unity, Variety -- Hierarchy -- Proportion -- Scale -- Balance -- Rhythm,Repetition -- Proximity

Design - Elements -- Shape, Space -- Line -- Size -- Color -- Texture -- Typography !

Across all Media

Aesthetics and Design

• Critical Creation • Failure • Experience • Transformational • ETC

Critical Creation

Failure

Experience

Transformational

ETC

• What? • Why? • How?

Improv

• Yes and...

ETC

• Best Playground in the World • with an Electric Fence

• The Context and Constraints for Creativity

Contexts

• Articulations • Ecologies

Articulations

• Systemic • Connections • Associations • Relationships • Transference • Interdisciplinary

Ecologies

• Learning • Overlapping • Evolving • Interrelating • Connecting

Constraints

• Project Triangle

Challenges

• Toys - Tools • Extrinsic - Intrinsic

ETC

• A Playground needs a Fence • Creativity needs Constraints • The Extraordinary needs Boundaries

ETC

• Inquisitive • Inclusive • Integrated • Iterative • Interactive • Interdisciplinary • International • Innovative • Impactful

Inquisitive

Inclusive

Integrated

Iterative

Interactive

Interdisciplinary

International

Innovative

Impactful

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ETC

Aesthetics and Design