aec website emergency
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A/E/C Website Emergency
The secrets to creating an online business development machine
Josh Miles–Miles Design Taryn Erickson–Trindera Engineering
About Taryn Erickson: A social media strategist and A/E/C marketing specialist.
Business Development Director Trindera Engineering, an electrical consulting firm based in the Pacific NW.
@joshmiles @taryn44 #smps2012 2
About Josh Miles: Founder of Miles Design, specializing in branding and strategy for professional services.
Entrepreneur, speaker, and author of “Bold Brand: The new rules for differentiating, branding, and marketing your professional services firm.
@joshmiles @taryn44 #smps2012 3
It’s a conversation!
- Please ask questions!
- Keep it interactive
- Tell us your challenges & successes!
- Tweet along!
@joshmiles @taryn44 #smps2012 4
content management systems
blo
gg
ing
SEO
wordpresssocialcontent
photography
capabilities
Lead Gen
Mobile
budget
TIM
EL
INE
DESIGNau
die
nce
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Website Emergency!
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EverybodyLies.
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Malpractice: Prescription without diagnosis
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Where doesit hurt? Diagnosing the root pains
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UnhealthyHabits!
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Unhealthy Habits: Content
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Unhealthy Habits: Content - Too much about YOU
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Unhealthy Habits: Content - Too much about YOU - Valuable content
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1. Who is visiting our site?2. What is valuable to them?
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Unhealthy Habits: Content - Too much about YOU - Valuable content - Quality of content
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Hello? ...Katie?
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Unhealthy Habits: Content - Too much about YOU - Valuable content - Quality of content - Updated & current@joshmiles @taryn44 #smps2012 17
Unhealthy Habits: Design - Experience
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Responsive:
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Unhealthy Habits: Design - Experience - What should I do?
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Group Therapy: Discuss and share!
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Unhealthy Habits: Design - Experience - What should I do? - Visual Hierarchy
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Unhealthy Habits: Lead Gen
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Unhealthy Habits: Lead Gen - Marketing Automation
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Unhealthy Habits: Lead Gen - Marketing Automation - Start Small
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Unhealthy Habits: Tracking
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Unhealthy Habits: Tracking - Know your numbers
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Unhealthy Habits: Tracking - Know your numbers - Automate reporting
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Unhealthy Habits: Social
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Unhealthy Habits: Social - SEO benefits
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Unhealthy Habits: Social - SEO benefits - Avoid social notworking
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Unhealthy Habits: Social - SEO benefits - Avoid social notworking - Institution vs. Person
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Unhealthy Habits: Social - SEO benefits - Avoid social notworking - Institution vs. Person - Not just promotion!@joshmiles @taryn44 #smps2012 33
Group Therapy: Discuss and share!
@joshmiles @taryn44 #smps2012 34
Stick with the Diet…How to develop a content marketing strategy that sticks.
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Focus Group:Hotseat a volunteer and prescribe potential courses of treatment.
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Courses of Treatment
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Prescribing A Culture:Thought Leadership and Blogging And how to align your team.
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Walking in Health:Your roadmap to fresh marketing that stays well year-round!
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In-Home Care:What you can do after SMPS 12?
MilesDesign.com/SMPS2012
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Q&A:
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Thank you!Josh Miles Taryn Erickson
milesdesign.com trindera.com
@joshmiles @Taryn44
http://www.slideshare.net/milesdesign
@joshmiles @taryn44 #smps2012 42
// branding for professional services.// branding for professional services.
Get the Book!2:45-3:10 at the SMPS Bookstore located in the Networking Pavilion, Pacific (Lower Level 1)
BoldBrand.com
discount code: SMPS2012
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