adware breakdown by app category
Post on 15-Jan-2015
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Privacy and good user experience on mobile are critical – after all, people need to trust and feel comfortable on their smartphones and tablets in order to use them! But questionable mobile advertising practices, such as adware, can get in the way of user privacy and experience, doing things like capturing personal information (i.e., email, location, address list, etc.) without proper notification and modifying phone settings and desktops without consent. This graph highlights the percent of free apps with adware per category on Google Play.
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LO O KO U T, M AY — J U N E 2 0 1 3 . M E T H O D O LO GY U P O N R E Q U E ST.
PERCENT OF FREE APPS WITH ADWARE PER CATEGORY ON GOOGLE PLAY
Personalization
Gaming
Music & Audio
Entertainment
Sports
Books & Reference
Lifestyle
Education
Business
Travel & Local
Tools
Productivity
Communication
News & Magazines
Social
26%
9%
8%
6%
6%
5%
4%
3%
2%
2%
2%
2%
2%
2%
2%
ADWARE BREAKDOWN BY APP CATEGORY
P E R C E N T O F A D WA R E P E R G A M E TY P E I N F R E E G A M I N G A P P S O N G O O G L E P L AY
Racing
Sports
Arcade & Action
Casual
Brain & Puzzle
Cards & Casino
23%
18%
11%
9%
7%
4%
ADWARE BREAKDOWN IN GAMING APPS
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