advertising manager

Advertising ManagerDanielle Massey

Objectives

1. Background

2. About the career

3. Education

4. Job opening and details

Marketing and Advertisement

... Is the selling of products and services

…Is a part of your daily life.

…Is presenting products in a way that make them desirable

Advertisement and YOU…Advertisement managers plan

programs to generate interest in a product or service

…Advertisement managers create interest about a product or service for a department or organization

… it is all about getting your product noticed and sold

Tasks and Activities … Advertising managers work with marketing and sales staff to create a campaign or promotion

… Work with graphic designers and editing groups to come up with advertisements

• Negotiating• Budgeting • Managing• Research

• Gather and organize info

• Meet with clients

• Inspect layouts

• Hire staff

WagesState: (South Carolina)

In the state of South Carolina advertising managers generally make 77,300 dollars a year, with an hourly rate of $37 an hour

National:Nationally advertising managers make an average of 90,000 dollars a year, with an hourly rate of $52 an hour

Trends

Nationally the trend for advertising managers has increased by 14% (about 216,800 employed)

Education Recommended courses at Wando • Interns that work• Leadership skills

development • Digital multimedia • Integrated business

applications• Marketing management• Advertising • Business finance • Accounting • Global business

What employers look for

• bachelor's degree in advertising or journalism.

• Having classes in marketing, consumer behavior, market research, sales, communication methods, technology and visual arts.

• Courses in business law, management, economics, accounting, finance, mathematics, and statistics

• completing an internship while in school is highly recommended.

Job Opening: Senior Product Manager - Advertiser

Required Skills:• 5+ years product or program

management experience.• Customer advocacy. Be a strong advocate

for customers and also effectively present solutions to customers.

• Execution excellence. Sets direction, articulate a clear plan, defines metrics, makes hard decisions and delivers.

• Strategy & planning. You have exceptional communication skills, in particular the ability to clearly and concisely frame complex problems and solutions.

• Desire to join a highly motivated, collaborative, fast-paced work environment, focused on agile development and continual improvement

Where: • Seattle, WACompany: Marchex • Leading mobile advertising company Job role: • Creating and innovating advertiser productsResponsibilities: • Act as a strong customer advocate and be in

the forefront of customer and market research.

• Establish roadmaps with maximum customer impact and credible timing.

• Define, measure and understand financial & product metrics and drivers.

• Work in partnership with engineering, business operations, marketing and sales to achieve excellence in execution.

• Effectively present and sell the product vision and benefits to customers

Bibliography

• http://www.recruiter.com/salaries/advertising-and-promotions-managers-salary/

• http://swz.salary.com/SalaryWizard/Advertising-Manager-Hourly-Salary-Details-Charleston-SC.aspx

• http://hire.jobvite.com/CompanyJobs/Careers.aspx?k=Job&c=qXj9Vfw4&j=oqJiXfw8&s=glassdoor