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Advertising
1st Advertising Agency
VOLNEY PALMER J. WALTER THOMPSON
Truth-in-Advertising Laws
◼ “Snake Oil”◼ Patent
medicines◼ 1913 = FTC
A-T-R Model
Selective Perception
3 Appeals
Propaganda Devices
◼ Name Calling◼ Glittering
Generalities◼ Transfer◼ Youth◼ Self-Image◼ Plain Folks Appeal◼ Snob Appeal◼ Card Stacking◼ Band Wagon◼ Family◼ Sex Appeal
Name Calling
Glittering Generalities
Transfer- Patriotism
Transfer-Testimonial
Youth Appeal
Self-Image
Plain Folks Appeal
Snob Appeal
Card Stacking
Bandwagon
Family Appeal
Sex Appeal
Commercial/Media Techniques◼ Straight delivery◼ Dramatization◼ Response-seeking◼ Personification◼ Demonstration◼ Slogans◼ Jingles/Music◼ Subliminal
Advertising
Straight Delivery
Dramatization
Response-Seeking
Characters/Personification
Demonstration
Slogans
Jingles/Music
Subliminal Advertising
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