advertising 102

ADVERTISING 102Multiple Mediums

Intended / Target Audience Who the product is aimed at? Who will buy the product?

Age group or gender or status or combination

Be specific

Examples?

Slogan and Logo Brand Goal: you see / hear and KNOW the

product

Slogan / Logo Thought behind slogan and logo Colors Sound What are you trying to tell your audience

about the company?

Mediums All ads are part of larger ad campaigns that display a

consistent theme across a variety of mediums.

All mediums should keep their purpose in mind. Might need to give audience information about where to buy the

product or how to get more information.

How do the following ads all maintain a consistent theme?

Can each ad use different persuasive appeals to achieve a similar theme?

What makes these mediums effective?

Brochure Lots of written information Take time to read it! Informs the audience Information can be categorized based on

the location in the pamphlets (different information in each panel)

Utilizes different writing methods Paragraph Bullet points

Radio Have the audience’s attention. Often stuck

in the car.

Appeals to auditory audience. Short attention span.

Often uses sound as an attention getter (Jimmy Johns = Speeding Bullet)

Memorable jingles (Luna)

Magazine Striking, memorable images. Lots of

color!

Exciting slogans. Not many other words.

Made for casual glances.

Geared to Magazine’s audience (Glamour has perfume ads. Men’s Fitness has

protein shake ads.)

Television Forced to watch during show.

Repetitive Geared towards show’s audience.

Able to SHOW and not just tell!

Combines sight and sound (commercial jingles).

Often entertaining and humorous http://www.youtube.com/watch?v=khtc-j-Snic

Billboard Striking, memorable images.

Exciting slogans.

Placement - Made for casual glances. Side of road Easy understanding Often has directions

Billboard

Webpage More in depth and factual

Appeals to those seeking further information. Background design is fitting Audience is able to navigate easily (Purchase Here!)

Home page Product information Purchasing information Contact Info Links

Pop ups – hooking.

Web Page

3D Display Striking, memorable images.

Exciting slogans.

Audience is able to “get their hands on it!”

Placement - Made for casual glances. In store.

Social Media It’s “cool”

Covers an enormous amount of people.

Can be specific to user (they know everything about you!)

Audience interacts with advertisement.

Facebook