advanced ways to do more with facebook custom audiences

Sahil Jain | @sahilio CEO and Co-Founder | AdStage

Advanced: Ways To Do More with Facebook Custom Audiences

Sahil Jain

About Us

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CEO & Co-founder of @AdStage, @sahilio Was Co-founder & CMO of Trigger.io @ 20, Aol @ 19, Yahoo! @ 17, High School & College dropout.

AdStage All-In-One Ad Platform Build, deploy & manage ad campaigns across Google, Bing, Facebook, Twitter & LinkedIn.

Why Custom Audiences

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64% LOWER CPA

14% LOWER CPC

3.87x MORE CONV.

Source: Marin Software 2013

Advanced Strategies for Custom Audiences

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DRIVE MORE VISIBILITY

LIMIT WASTED SPEND

INCREASE CONVERSIONS

EXPAND YOUR REACH

Limit Wasted Spend and Impressions

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When Targeting Core Audiences

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• Device • Likes and Interests • Demographics • Behaviors • Workplace • Education • Connections • Additional targeting

Limit Wasted Impressions

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EXCLUDE A CUSTOM

AUDIENCE

Such as converted users or existing customers

Example of Uploading a Customer List

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Customers

1

2

Bulk Editing is Easy in AdStage

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1

2

Drive More Visibility to Your Retargeting Ads

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Retargeting with Custom Audiences

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Adding the Pixel

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1

2

Retargeting Across Facebook & Mobile Apps

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Play Store Apps App Store Apps

Facebook on Web, Tablet, and Mobile devices

Facebook Mobile Users

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1.25B OF 1.44B FACEBOOK USERS

ARE MOBILE USERS

14 HOURS PER MONTH SPENT ON FACEBOOK

MOBILE

844M OF 936M DAILY ACTIVE USERS ARE

MOBILE USERS

Source: Verto 2015Source: Facebook 2015 Source: Facebook 2015

One More Thing…

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FBX PROVIDERS TAKE A CUT OF YOUR SPEND

With Custom Audiences you don’t pay an additional premium

Expand Your Audience and Reach

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Lookalike Audiences

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Use Cases for Expansion Targeting

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CUSTOM AUDIENCE OF WEB VISITORS

SEED LIST OF EXISTING

CUSTOMERS

CONNECTIONS THAT HAVE LIKED

YOUR PAGE

Best Practice for Lookalikes

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Increase Conversions

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Retargeting Based on Website Behavior

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Example for Content Promotion

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WEBINAR

CASE STUDY

GUIDE / WHITEPAPER

BLOG POST / INFOGRAPHIC

Set-up Targeting Based on Web Actions

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Targeted Audience Excluded Audience

Blog post subscribers

Whitepaper downloads

Case study downloads

Blog post subscribers

Whitepaper downloads

Case study downloads

Webinar registrants

Your target audience

WEBINAR

CASE STUDY

GUIDE / WHITEPAPER

BLOG POST / INFOGRAPHIC

Other Tricks for Automated Retargeting

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LAST SEEN ON YOUR SITE

WEBSITE ACTIONS

ENGAGEMENT WITH VIDEO

Based on Website Actions

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Visits website and subscribes to blog

Receives nurture campaigns via email and Facebook

Last Seen On Your Site

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Engagement with Video

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Questions?

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CEO and Co-Founder of AdStage

@sahilio

SAHIL JAIN

More Facebook Ad Tips blog.adstage.io

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FOR SLIDES

bit.ly/adstage-heroconf2015