advanced timing strategies in infusionsoft campaign builder by brian keith | red beard consulting
Post on 18-Aug-2015
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Using Timers in Infusionsoft Campaign Builder
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Jermaine Says…
"If the money is in the list, the fortune is in the data-rich list"
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Review
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Review
• To measure timing we need:• Starting trigger
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Review
• To measure timing we need:• Starting trigger• Tag contact based on timer criteria
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Review
• To measure timing we need:• Starting trigger• Tag contact based on timer criteria• Ending trigger
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Review
• To measure timing we need:• Starting trigger• Tag contact based on timer criteria• Ending trigger
• (Do something with the data)
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Our Tools
• Field Timers (Honorable Mention)• Date Timers• Delay Timer
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Date Timers
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Date Timers
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Delay Timers
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Delay Timers
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Delay Timers
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Build
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Simple Campaign
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What month did a contact subscribe?
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What month did a contact subscribe?
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What month did a contact subscribe?
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What month did a contact subscribe?
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Advanced Campaign(Confirmation tracking)
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How soon did a contact confirm?
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How soon did a contact confirm?
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How soon did a contact confirm?
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How soon did a contact confirm?
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Advanced Campaign(Opt in tracking)
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When did they opt in?
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When did they opt in?
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When did they opt in?(Portion of hour)
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When did they opt in?(Hour)
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When did they opt in?(Day)
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When did they opt in?(Month)
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When did they opt in?(Season)
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When did they opt in?(Season)
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Tag based on timing campaigns
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Tag based on timing campaignsSegment contacts by email domain AND time to confirm
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Tag based on timing campaigns
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How do we use this?
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How do we use this?
• Send different email confirmation requests based on hour/day of optin AND email domain
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How do we use this?
• Send different email confirmation requests based on hour/day of optin AND email domain
• Example- Opting in on Tuesday between 9am and 10am with a @gmail.com address results in a different confirmation request than opting in on Thursday between 12pm and 1pm.
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How do we use this?
• Measure time between optin and confirmation. Reward the fast action takers.
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How do we use this?
• Measure time between optin and confirmation. Reward the fast action takers.
• Example- If a contact confirms their email within 15 minutes, they get a bonus gift.
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How do we use this?
• Measure time between optin and confirmation. Reward the fast action takers based on email domain.
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How do we use this?
• Measure time between optin and confirmation. Reward the fast action takers based on email domain.
• EG- If a contact confirms their email within 15 minutes, and they have a high sales converting email domain, make a special offer. Don’t reward low sales converting domains as they don’t buy anyways.
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How do we use this?
• Measure time between optin and confirmation by email domain. Incentivize during the lower converting time periods.
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How do we use this?
• Measure time between optin and confirmation by email domain. Incentivize during the lower converting time periods.
• EG- @yahoo.com converts optins the lowest for between 2am and 4am on Thursday and Monday. Include a special offer for people who opt in during those times who confirm.
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