advanced search engine marketing 2013

Advanced Search Engine MarketingHudson Valley Digital & Internet Marketing GroupPresented By: Alex Miranda

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Basics in Place• Create an HTML Site Map• Create an XML Sitemap• Go to XML-sitemaps.com to create both• Create a robot.txt file• Verify with Webmaster Tools• Google Analytics• Sync Webmaster Tools with Google Analytics• Title Tags• Meta Description

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Crawl & ValidateDetermine where your site is by crawling and validating it. Check:

•HTML/XHTML CSS •Accessibility (Section 508)•Dead links •Feeds •Multiple browsers •Multiple devices

Use: http://www.w3.org/QA/Tools/ http://www.quicksprout.com http://www.internetmarketingninjas.com/seo-tools/

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Knowledge Graph

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Understands facts about people, places and things and how they are all connected

Hummingbird Update

The new Hummingbird update looks at the query as a whole not just keywords.

•Conversational search & long tail keywords•More semantic•Able to perceive•Who, when, where & why

Prioritizes relevant content rather than keywords and backlinks

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The Answer EngineSemantic search considers various points:

•Context of search•Location•User intent•Variation of words•Synonyms•Generalized and specialized queries

Provides a more interactive, conversational or dialogue-based search result.

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The Answer Engine• Increases confidence in search• Allows to use voice search• Voice search is truly semantic• Has its own index• Supported in 42 languages• Will recognize accents• If you can say it, Google will find it.

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The Answer EngineThe key is to offer a service, product or in-depth information that can be delivered in a search engine response.

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Structured Data Markup• Provides open structured data to search engines to increase

search visibility• Helps connect users with information they want and need. • Earn your site greater trust• Makes it easier for people to find you on the web

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Structured Data MarkupSchema.org Uses:•Local: Postal Address, Telephone•Person•Events – shows, sports, movies, concerts, etc.•Reviews•Recipes•Article summaries•Content type identification (video)•Any fact-based information•New uses coming all the time.

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Structured Data Markup

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Structured Data Markup

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Schema Creator:•http://schema-creator.org/

Structured Data Markup

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Schema Validator•Rich Snippets Testing Tool•Chrome Plugin: Microdata Reveal

Local SEO Factors• City landing pages• Proper category associations• Physical address in city of search• Consistency of structured citations (NAP)• Quality/authority of structured citations• HTML NAP matching place page NAP• Quantity of structured citations• Individually owner-verified local Plus page• City, state in Places landing page title

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Citation Resources• The Whitespark Local Citation Finder• GetListed.org• Professional organizations

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Link Building

Strategically join relevant audience communities•Google Display Planner

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Link Building

Google Display Planner

17Find relevant website you can build relationships with.

Link Building

Join question & answer sites. Provide value.•Answer.com•Formspring•Yahoo Answers•Quora•Wiki How

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10 more ways to build Links• CNN iReport – Read more about how to do this here• Craigslist – Read more here• Social bookmarking sites• Use super-sized images, photos and illustrations• Jump into trending discussions with thought leaders• Use Twitter often. Include relevant hashtags• intitle:”keyword” inurl:”links” to find relevant topics• Professional organizations – Chambers, meetups..etc• Create killer titles• Build relationships

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Lets Talk

Email: alex@marknetgroup.comTwitter: @mralexmirandaFacebook: www.facebook.com/prundergroundGoogle+: google.com/+AlexMirandaSEO Web: http://www.marknetgroup.com

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