advanced roi driven internet marketing strategies

Affiliate Summit East 2011

ROI = KING

Yonego

Founded in 2003Started with #1

position on ‘ringtones’ in Google.

ROI DrivenFocus on ROI Driven Internet Marketing.

More for less.

40 specialistsAt our offices in The

Netherlands and Belgium.

100% ROI Driven. Start with measuring from day 1.Where are people leaving? Why? How can we optimize that process?

Start with Google AdWordsCheck your conversion rates, average order value etc. and use that to roll out other channels!

Check out the impact of several KPI‘s!Traffic, conversion rates, order value, margins, fixed costs, CPC, CTR etc…

Start with A/B- and multivariate testing!Combine qualitative data with quantitative data. Your visitors are the boss.

Conversion Optimization: Quick wins!

Test different offers!Use ‘free shipping’ for

example and boost your conversion rates

Site SearchWhat are people searching

for within your site?

Use reviewsShow reviews from clients on your website. It works!

Amount of peopleShow visitors how many

people are on your website at the moment!

In stock?Show visitors how many products you still have in stock!

Registration after orderLet visitors register on your website after they’ve paid!

ROI

Positive ROI? Let the party begin!

“PEOPLE don‘t read advertising. They read what interests them. Sometimes that is advertising.“

Keywords are magnets. Queries are king!

Find new magnets with Site Search!

Check Wikipedia article traffic statistics! (stats.grok.se)

Use ‘Did you mean’ in your advertisements!

Optimize text based on the ROI per 1000 views!

Use ‘Advanced search’ in your sitelinks!

How can you get the attention of a visitor?

Change text for example in the morning!

Sell your products also via Facebook!

Advertise with your Facebook page in Google!

Use AdWords campaign experiments!

Maximize your ROI or DIE: Be sure you’re on mobile!

Use backfeed data to maximize your ROI!

Product feed dataIdentify out-of-stock, new and dropped products for

example!

Offline dataAre you already tracking

phone calls and coupons?

Conversion value dataUse credit scores for lead valuation and knock out

canceled orders

Customer type dataNew customers vs.

existing customers: How much are they worth?

Customer value dataDo people who bought a cheap product also buy

expensive products?

Attribution creditMeasure the influence in

the buying process of several channels!

ROI

E-mail marketing: Mailchimp and Google Analytics!

Use KeywordSpy to spy on your competitors!

Use Clicktale for form analytics and watch live videos!

Create an Alert for 404 pages!

Optimize your margins with Visual Website Optimizer!

Use Elance, hire online workers and get the Job Done!

Advertise before products are launched!Let your competitors pay for expensive clicks… after you‘ve got the pre orders for a better CPO!

Affiliate Summit East 2011Joris Toonders: "ROI is KING!"

E-mail:j.toonders@

yonego.nl

Twitter:

@joristoo

nders

Phone:

0031 –

76 5 246

246

Linkedin:Linkedin.com

/in/

joristoonders