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International Congress and Convention Association www.iccaworld.com
Advanced Presentation SkillsPresenting to Win!
49th ICCA Congress & Exhibition
International Congress & Convention Association
Tina Altieri, Managing ConsultantMedia Australasia Xchange (MAX)Communicate to the MAX!
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Question?
• If you could “fix” one thing about yourpresentations, what would you change?
A) Knowing how and where to start
B) Making content more compelling
C) Delivering with confidence andconviction
Answer
Every business presentationshould have one common goal…
…that all important art of
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Now for some appointments!
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But here’s the catch….
• No questions
• No peeking
• 60 seconds
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Unfortunately most businesspresenters don’t know thedifference betweenan instruction manual anddelivering a solid presentation.
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If you don’t have somethingto stimulate your audience,something funny, quirky, somefood for thought every FIVEminutes you will struggle tokeep their attention.
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The problem with businesspresentations
D-
D-
D-
C-
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DDDC of BusinessPresentations
D-
D-
D-Dull
C-
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DDDC of BusinessPresentations
D-Dull
D-
D-Dull
C-
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DDDC of BusinessPresentations
D-Dull
D-Dull
D-Dull
C-
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DDDC of BusinessPresentations
D-Dull
D-Dull
D-Dull
C-Consistently dull!
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What do they say about yourpresentations?
1.Conveys data and doesn’t persuade.
2. No clear point.
3. No audience benefit.
4. “Professional” cardboard cut-out
syndrome.
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Do two things as an EFFECTIVEspeaker
• To take and hold audience attention
• To build affiliation
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Communicating on three levels
• Verbal
• Visual
• Vocal
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What is the first thing thataudiences will judge you by?
A) Verbal
B) Visual
C) Vocal
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Answer
Visual – 60%
Vocal – 33%
Verbal – 7%
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Be clear about your aim
What is it you want your audienceto feel, think or do by the timeyou’ve finished?
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Reflect….
What helped you win when youdelivered your last successfulpresentation?
Why was it successful?
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Five key steps to storytelling withconviction
• Deliver a statement that arouses interest
• Pose a problem that has to be solved
• Offer a solution
• Describe the specific benefits for adoptingcourse of action
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Shifting the focus from features tobenefits
Here are your triggers….
• This is important to you because….
• What this means to you is…….
• Why I am telling you this is because youcan….
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Storytelling with conviction
• Deliver a statement that arouses interest
• Pose a problem that has to be solved
• Offer a solution
• Describe the specific benefits for adoptingcourse of action
• State a call to action
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Who deserves the JK Rowling Awardfor outstanding story telling?
A) First speaker
B) Second speaker
C) Third speaker
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Star Tips
• Colourful words and catchy phrasesie metaphors and similies
• Write for the ear, not for the eye.
• Don’t rely on PowerPoint!
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Secured Tenant Base
All contractedportfolio leasesexpiring in 2Q2010have been renewed oralternative tenantssecured, resulting inan increasedoccupancy rate
Diversified Asset ClassBase
Diversified asset classbase, catering to avariety of tenantsector mix, mitigatingincome risk
Appendix: resilient portfolio performance
Rental Income Contribution by Asset Class Base
28
Rental Income Contribution by Tenant Trade-SectorAs at 31 March 2010
28
Appendix: diversified portfolio mitigatesrisk
Construction,Engineering& Services
(29%)
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Creating your PowerPointbefore you craft yourpresentation is like painting apicture and getting it framedat the same time!
You are likely to look morecomfortable than you feel.
Confidence and nervousness are notmutually exclusive.
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Remember this:
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1
How much time do youdedicate to preparing forQ & A session ?
A)I don’t prepare for Q & A.
B)I think about it on the way to the
presentation.
C) I put in almost the same amountof preparation as the mainpresentation.
International Congress and Convention Association www.iccaworld.com
It’s recommended
C) We put in almost the sameamount of preparation as themain presentation.
International Congress and Convention Association www.iccaworld.com
Lunch anyone?
Wait til you see what we havein store this afternoon!
‘
International Congress and Convention Association www.iccaworld.com
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What role do you feel you playwhen you have to give abusiness presentation?
A) Subject matter expert
B) Stage performer
C) Sales person
D) Technical advisor
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What role should you playwhen you give a businesspresentation?
B) Stage performer
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Warm / dynamic / in control /charismatic / sincere /authoritative/ commanding/passionate/ humourous /credible / energetic……..
What’s written on yourperformance jacket?
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Remember….
90% of your job as aspeaker is to motivate youraudience.
International Congress and Convention Association www.iccaworld.com
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Star performance tips
• Nervous energy is positive energy.
• Make your mouth work for you notagainst you.
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Make your Mouth Work
• Exaggerate A.E.I.O.U
• Say with emphasis May Mee My Mow Moo.
• Vibrate your lips freely as a child would do
a raspberry.
• Say NEOW very slowly and exaggerating
every sound. This focuses the mouth to
stretch out in all directions.
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Star performance tips
• Nervous energy is positive energy.
• Make your mouth work for you notagainst you.
• Consider props, music or somethingto show in order to capture people’simagination.
• What is your body language sayingabout you?
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howing
palms?
How am I feeling about thisspeaker right now?
A) I’m captivated and motivatedto listen more.
B) Neutral and could switch offany time.
C) Not interested in listeninganymore.
International Congress and Convention Association www.iccaworld.com
How am I feeling about thisspeaker right now? Judgingby the presenter’sPERFORMANCE I am…
A) Engaged and want to keeplistening.
B) Waiting for a compellingreason to want to stay tuned.
C) Don’t find the performanceappealing but the content iskeeping me interested.
International Congress and Convention Association www.iccaworld.com
Now knowing what I knowabout improving mypresentation techniques…
A)I’m convinced I can present morepowerfully than before.
B) I’m still not confident that I canpresent powerfully but will try sometechniques next presentation.
C) I’d still avoid giving a presentation ifI could and dislike having to deliverto an audience.
International Congress and Convention Association www.iccaworld.com
International Congress and Convention Association www.iccaworld.com
Thank you!49th ICCA Congress & Exhibition
26th Nov 2010
Tina Altieri, Managing Consultant
Media Australasia Xchange (MAX)
Communicate to the MAX!
International Congress & Convention Association
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