advanced pinterest marketing webinar

Advanced Pinterest Marketing Webinar: Grow Followers, Build Relationships,

and Improve Discoverability

Hi! Here’s Us!

Andi  Teggart    

Andi  is  Piqora's  Social  Media  &  PR  Manager.  Before  joining  Piqora  she  created  &  executed  social  &  PR  strategy  for  some  of  the  world's  leading  brands  at  Edelman  Digital.  You  can  reach  her  at  andi@piqora.com,  or  on  TwiFer  @luckyandi    

Sam  Osborn    

Sam  is  the  Senior  MarkeHng  Content  Manager  at  Piqora,  and  has  produced  content  for  JASH,  Havoc  Television,  the  BBC  and  others.      Sam  holds  a  M.A.  from  USC's  Annenberg  School  for  CommunicaHon  and  Journalism,  and  is  a  two-­‐Hme  College  Television  Award  winner.      Connect  with  him  via  email  at  sam@piqora.com  and  on  TwiFer  @samosborn1  

Webinar Housekeeping

Please  ask  quesHons  in  the  quesHon  box  or  tweet  @Piqora  on  TwiFer  

A  survey  will  be  sent  following  the  webinar,  please  let  us  know  how  we  did!  

1.  Website Optimization & Rich Pins

What’s Being Covered Today:

2. Visual Content Strategy

3. Beyond Content

4. Strategically Designing Pinterest Promotions

Search

Product Descriptions (where keywords come from)

Rich Pins (useful pins) •  5 types of Rich Pins: movie, recipe,

article, product and place.

•  Pinterest crawlers pull this structured data in real-time from open schema tags on your web page.

•  Learn more about how to get price and inventory on your pins at: http://business.pinterest.com/rich-pins/

•  Once you have added the meta-tags, make sure that correct price and in-stock status is appearing on the pins by testing on the validator: https://developers.pinterest.com/rich_pins/validator/

•  The Gifts Feed: Pinners get email notifications when Product Pins they’ve saved drop in price.

Visual Content Strategy

Learn What Images Perform Best

Let Pinterest Tell You The Content That Resonates

Pinterest  directly  influences  three  important  ROI  metrics  for  your  website:  1.  Referral  traffic  2.  Time  on  site  3.  Page  views  

Pinterest For Publishers

Top Website Pins Dashboard

3. Beyond Content

Brand Examples

Takeaways! 1. Get Your Site Fully Optimized + Rich Pins, before anything else.

3. Add value to other business functions

2. Let Pinterest provide intelligence about content that works

4. Promotions & contests can help drive any metric, if done right.

andi@piqora.comsam@piqora.com

Time for

questions!Time For Questions!

andi@piqora.com&

sam@piqora.com