ads and sales telus presentation
Post on 11-Nov-2014
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the future is friendly....
....and the future is here!
AGENDA
Current Market
Promotional Priorities
Creative Action
COMING TOGETHER
Broad Demographic 15-30 Years Old Across Canada
Non-Customer Groups Other Brand Loyals New Category Users
TRYING TELUS
Brand Switching Purchase Other Brand Loyals
Brand Trial Purchase New Category Users
A FRIENDLY TRANSITION Brand Awareness
Recall Unforgettable Critters
Increase Brand Attitude
Generate Brand Purchase Intention
THE RIGHT DECISION
Brand Positioning Advantageous Brand Position End Benefit
Important Attributes
Informational Motives Mixed Approach
KEEPING IT SIMPLE The TELUS Image
A Different Message Combined Appeal
Creative Critters Likeable Similar Familiar
KEEPING IT TELUS
Combination Execution Personality Humour Straight Sell
Message Structure Visual Recency Effect One-Sided
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