adprovising – sxsw2012

#adprov @tim_leake

Adprovising.Agile marketing made easy. Abridged.

#adprov @tim_leake

Adprovising.Agile marketing made easy. Abridged.

Tweet like it’s longer than 15 minutes

#adprov @tim_leake

“The only thing you need to know about agile processes is that they don’t exist. You only have agile teams.”

- Jennifer Zeszut, CEO, Beckon (yesterday)

#adprov @tim_leake

What we need is an agile mindset.

#adprov @tim_leake

It’s not just about digital work.It’s about work for a digital world.

#adprov @tim_leake

We can’t hire our way out of this.

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RIP “Big Idea”

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#adprov @tim_leake

Interruptive media vs. On-demand media

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We need to make social objects, not ads.

#adprov @tim_leake

Improvisation = an agile mindset

#adprov @tim_leake

Rule #1: ListenIf you’re too busy thinking about what you’re going to say next,

you won’t hear what everyone else is talking about.

#adprov @tim_leake

#adprov @tim_leake

January 2009 (sales compared to previous year)

Chrysler was down 55%GM was down 49%Ford was down 40%

Toyota was down 32%

Hyundai was up 14%

#adprov @tim_leake

#adprov @tim_leake

#adprov @tim_leake

Rule #2: Yes, andAgree with what has been said.

Then, add something new.

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You can only change the conversation if you’re part of it.

#adprov @tim_leake

#adprov @tim_leake

#adprov @tim_leake

#adprov @tim_leake

Rule #3: A Mistake is a GiftNobody aims to make mistakes. But they happen.

Look at it as an opportunity.

#adprov @tim_leake

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#adprov @tim_leake

"While we're a 130 year old humanitarian organization, we're also made of up human beings.

Thanks for not only getting that but for turning our faux pas into something good."

#adprov @tim_leake

Rule #4: Find the GameFigure out what the audience responds to.

Then, do more of it.

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#adprov @tim_leake

Take Cues From Lean Startup Principles:

• Work fast• Minimize waste• Expose ideas to real people early and often• Iterate in response to feedback• Scale successes

#adprov @tim_leake

Let’s create lean advertising.

#adprov @tim_leake

Yes, this is easier said than done.Here’s how you do it:

#adprov @tim_leake

Rehearse.

#adprov @tim_leake

It’s time to stop telling storiesand start inspiring stories.

thanks.