adobe experience manager livefyre overview
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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager Livefyre Overview
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Content marketing challenges are a persistent pain point
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Meeting expectations for non-stop, personalized content is difficult, expensive & time-
consuming
Consumer demand for content & personalization
Consumers view brand content as an ad
Authenticity & Trust
Audiences expect dynamic, relevant experiences across all
channels
Engagement & Interaction
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
UGC addresses these challenges
Non-stop supply of high-quality, engaging content
Consumer-trusted, authentic messages
Delivers business results
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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
User-Generated Content: A Goldmine for Brands
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P O S T P E R M I N U T E
4.75B300MPHOTOS
74KPOSTS
47KPHOTOS
400Hof VIDEO
456KTWEETS
Pieces of UGC content shared just on Facebook everyday
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Integrating UGC into your web experience is now business critical
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TRUST
of consumers say UGC increases purchasing confidence and 84% trust online reviews as much as personal recommendation2/3
BrightLocal, Sept 2016
ENGAGMENT
20%Increase in return visits
90%Increase in time spent on site
Offerpop, May 2016
PURCHASE INFLUENCE
90%of consumers in their purchase decision
U G C I N F L U E N C E S
Ipsos; TurnTo , June 2017
CONVERSION
higher conversions when websites contain UGC
Offerpop, May 2016
29%
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Experience Manager LivefyreDiscover, organize and publish a constant flow of trusted user generated content onto owned digital properties to invigorate content strategies, engage andinfluence audiences and drive revenue.
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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What you can do with Experience Manager Livefyre
Deliver compelling experiences with user generated images,
videos and comments
Add sidenotes, reviews, polls and more to make your
website interactive
Create live blogs that pair UGC with your own brand
editorial
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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Experience Manager Livefyre drives all areas of your business
B2B B2EB2C
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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What Sets Us Apart
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ALL-IN-ONE SOLUTIONBroad set of engagement and
visualization tools that eliminate the overhead of managing multiple
vendor solutions.
SCALABLE TECHNOLOGY STACKImplement Experience Manager Livefyre with your other Adobe Experience Cloud
solutions to build out a robust, enterprise-level marketing stack.
INDUSTRY-LEADING MODERATIONRanked as a top leader in moderation capabilities by Forrester* and rights management workflows save time and reduce risk.
TESTING AND OPTIMIZATION TO DRIVE CONVERSIONWith Adobe Target, marketers can testand optimize UGC-powered experiences to meet conversion goals.
UNIFIED DAM With native integrations to AEM
Assets, store and organize brand-created content alongside UGC.
PERSONALIZED EXPERIENCES Increase conversion rates by personalizing experiences with UGC and Adobe Target powered by AI in Adobe Sensei.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
Seamlessly integrate UGC into your web experiences
Add social validationto your e-commerce experience
Create a DAM with unified view of brand and
user generated content
Include UGC on screens in physical environment
Commerce
Assets
Screens
Sites
Livefyre
AEM
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Livefyre Capabilities
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ENGAGEFoster engagement with customers and employees that makes an impact and meets business goals
PUBLISHEasily deliver content to websites and apps
ORGANIZEStreamlined rights requests, contentmoderation and asset management
DISCOVERQuickly searchand source UGC
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
DISCOVER: Quickly search and source UGC Find and save UGC from social networks, powered by official partnerships
Define curation rules that leverage machine learning to automate the process and help you identify the content that matters
Search and import UGC and associated media directly into AEM Assets or other asset management systems
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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ORGANIZE: Streamline content workflows
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Easy Rights RequestsGet explicit rights to use the best UGC on the web, satisfy your legal team with complete audit history, and automatically approve content in real-time.
Bullet-proof Content Moderation Use a prioritized inbox with automatically flagged hate speech and offensive content that makes it easy for moderators to view questionable content the moment it arises.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ORGANIZE: Centralize asset management with AEM Assets Store and organize brand content alongside UGC with the industry’s first unified DAM enabling you to easily collect valuable assets for future use.
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Imported UGC Images are compatible with
AEM SmartTags
Drag-and-Drop assets onto your AEM Sites
pages.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
PUBLISH: Easily deliver content Add media walls, mosaics and filmstrips containing images and videos with
out-of-the-box visualization tools
Create your own visualization using Experience Manager Livefyre APIs
Easily deploy visualizations in AEM Sites by dragging and dropping Experience Manager Livefyre apps directly onto your page
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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENGAGE: Foster conversationMake your sites and apps as engaging as social media channels by sparking interaction and conversation with Polls, Reviews, Comments, Sidenotes, and Chat.
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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENGAGE: Connect and inspire employees Encourage employees to collaborate, interact and foster community
Enable employees to give feedback on their experiences
Provide a channel for organizational transparency, with company feedback, conversation, and active response to employee sentiment
Demonstrate that the company values its employees by incorporating their content
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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENGAGE: Capture leads, drive downloads, increase time on site
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Lead GenerationPlace calls-to-action under UGC
to capture leads
App DownloadsPrompt users to
download an app
Article ReferralsIncrease time on your website by linking users to articles related to pieces of UGC
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENGAGE: Increase conversion and revenueUGC Commerce
Place UGC directly on product detail pages to influence last phase of purchase
Place customizable CTA buttons on with images and videos in media walls, mosaics and filmstrips that drop users directly into the purchase path
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Shoppable Media/Dynamic MediaAdd clickable hotspots to user generated photos and videos to make content truly shoppable.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENGAGE: Fully customizable live bloggingMake any event, conference, breaking news, or press announcement real-time and engaging
Easily combine editorial content and UGC to craft an authentic story
Build your own narrative by adding text, photos, and videos directly from the editor
Allow editors to update a story simultaneously, visualizing their changes in real-time
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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENGAGE:Test, optimize and personalize UGC with Adobe Target Test static content against real-time UGC
Establish the optimal positioning of UGC on a page
Determine a single user’s interest and personalize UGC experiences to their affinity
Identify the best way to display UGC, such as media walls, mosaics and more
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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Personalizing UGC with Livefyre and Adobe Target
Adobe Target
Livefyre
Use Livefyre to discover the most relevant UGC for your various audience segments
Use Adobe Target to build custom experiences that include the UGC discovered in Livefyre
Create rules in Adobe Target to serve the right experience to the right audience segments
Website Experience
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
+66% time spent on site
77%NEW VISITOR LEADS
10%Increase in brand
awareness4.5M page views
UGC engagement strategies pay off for brands that do it right
+200% increase in yearly sponsorships
52%NEW VISITOR LEADS
30xINCREASE IN PAGE VIEWS
London
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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Experience Manager Livefyre Customers
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TRAVEL & HOSPITALITY
MEDIA & ENTERTAINMENT
RETAIL & CPG
TECHNOLOGY
FINANCIAL SERVICES
MANUFACTURING
Education/Government
London
HEALTHCARE
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
For more information about Adobe Livefyre, please contact
livefyreteam@adobe.com
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