adobe apac infographic final 20132

94% 68%

64% 50%

OVERALLRATING

28%

69%80%

17%

OVERALLRATING

32% 14%

7%

OVERALLRATING

6.9

MINDSET

APACDIGITAL MARKETINGPERFORMANCE

1.64.9

MARKETINGREADINESS

MARKETINGSKILLS

DASHBOARD 2013

53%

15%

38%

23%

3.2OVERALLRATING

ORGANIZATIONALALIGNMENT

12%

Believe digital marketingwill drive competitiveadvantage

Believe customerpreference and digitaldependency driveadoption of digitalmarketing

Believe mobile deviceproliferation and appealdrive digital marketing

Believe digital marketingbetter engages andactivates audiences

High or progressivelevel of maturity

Currently measuringand testing

High or reasonableability to measureROI

Using analytic andreporting technologies

Dedicated director ofdigital or interactivemarketing

Dedicated andexperienced in-housedigital marketinganalysts

Agency is extremelyeffective acrossstrategy, execution,and measurement

Data is integratedthroughout themarketing life cycle

Strong seniormanagement support;receptive to pilotingand testing

IT is a big contributorand partner in selectingand deploying digitalmarketing

Strong digitalmarketing championon leadership team

Channel and salesteams are pushingfor more digitalmarketing spend

6.8MINDSET

3.7ORGANIZATIONAL

ALIGNMENT 5.8MARKETINGREADINESS

2.3MARKETING

SKILLS

INDIA

6.3MINDSET

1.7ORGANIZATIONAL

ALIGNMENT

3.9MARKETINGREADINESS

1.8MARKETING

SKILLS KOREA

6.6MINDSET

3.8ORGANIZATIONAL

ALIGNMENT 5.0MARKETINGREADINESS

1.4MARKETING

SKILLSSINGAPORE

7.1MINDSET

2.1ORGANIZATIONAL

ALIGNMENT 3.2MARKETINGREADINESS

0.67MARKETING

SKILLS

HONG KONG

6.7MINDSET

2.5ORGANIZATIONAL

ALIGNMENT

4.0MARKETINGREADINESS

0.82MARKETING

SKILLS

CHINA

4.4ORGANIZATIONAL

ALIGNMENT

5.8MARKETINGREADINESS

2.0MARKETING

SKILLS

7.6MINDSET

AUSTRALIA