adidas imc final presentation
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Presented To :Sir . Sharjeel Khawaja
Presented By :Waqas Sattar 1205Bilawal Shabbir 1210Ch. Awais Zahid 1211Arham Javed 1215
Integrated Marketing Communication
About adidasINDUSTRY: Clothing and consumer goods manufacture.
FOUNDED: 1924(registered in 1949)
FOUNDER(S): Adolf Dassler
HEADQUARTERS: Herzogenaurach,Germany
AREA SERVED: Worldwide.
KEY PEOPLE: Stamminger (CEO, Adidas brand) , Igor Landau (Chairman of the supervisory board)
PRODUCTS: Footwear, sportswear, sports equipments, toiletries.
REVENUE: 10.38 billion(2009)
OPERATING INCOME: 508 million(2009)
PROFIT: 245 million(2009)
EMPLOYEES: 39600(2009)
WEBSITE: www.adidas-group.com
Company Introduction
Adidas Inc. is a marketer of sports apparel and athletic shoes. The German manufacturer ,through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise.
The shape of 3 stripes on the Adidas Logo represents mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.
Adidas Logo
MISSION AND VISION OF ADIDAS
1. MISSION :--To be the best sports brand of the world.
VISION :--2. Lead in all areas of sports industry.
3. Develop market and sports.
4. Be perceived as a leader.
Products
And Other sports accessories
Promotional Mix
Advertising commonly through the mass media.
Through the use of the internet.Through TV. Websites, Vehicles.
Sponsorship of different games
“ Impossible is Nothing ”
Adidas slogan:
Advantages
Tools which adidas using
Advertising
Sales Promotion
Direct Marketing
More Awareness To the Customer
Increase in sale
More Persuasion by Advertisements
Tools which are not used by adidas
Interactive Marketing
Public Relations
Personal Selling
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