adestra presentation july 2014 digital sparks final

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Email marketing technology for agencies and growing brands

Louise Godfrey16th July 2014

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About me

• Joined Adestra in 2012

• Held various new business and marketing roles for UK

and global B2B brands

• Helped a variety of international organisations realize

their marketing goals using Adestra’s proven email and

digital solutions

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About Adestra

“They are friendly and welcoming and most importantly have invested in making our email marketing as good as it can possibly be. Since switching to Adestra, our campaign results have improved and we feel that we can be more creative with our design and expectations as we know we have full support from a team that cares.”

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Feature-Rich Marketing Platform

• Ensure quality control for your clients’ email marketing campaigns with our unique

approval system

• Fully scalable account structure: become a reseller, a fully managed broadcaster or a

combination of the two!

• Save time creating email campaigns with our easy-to-use email editors & system

campaigns

• Unique user configuration

• Integrate your clients’ data and website systems

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Unique Platform Structure

• All your clients’ marketing activity exists in

one MessageFocus account

• Easily separate data tables and

unsubscribe handling for all your different

clients

• User permissions allow you to assign

account access to different members of

your team, depending on the client

accounts they handle.

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Unique Platform Structure

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Approval System

• Ensure maximum quality control for your

clients’ campaigns with our unique approval

system

• Send an approval copy of your email to key

campaign stakeholders, even non

MessageFocus users

• They can approve or reject the email and

provide amendment suggestions

• See the full audit trail of approval responses

in your MessageFocus account

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Approval System

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Dashboard Reporting Suite

• Demonstrate ROMI and share campaign results with key stakeholders

• Reporting is split into separate brand divisions meaning you’ll see the results for all your

clients on an individual level

• The user friendly, visual dashboard reports in MessageFocus are perfect for your

organization’s CMO and your MessageFocus users.

• Benchmark performance at industry, account, client and communication level.

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Dashboard Reporting Suite

Email Client Detection Report

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Dashboard Reporting Suite

Geo Tracking Report

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Saved ReportsDashboard Reporting Suite

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Experience Proven Digital Marketing Services

• Free testing account for anyone who

would like access

• Demonstrations tailored to your

needs

• Flexible pricing model to suit your

organization’s digital marketing goals

• Technical managers to assist with

integrations and client setup

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Case Studies

• Costa Coffee via Karmarama: http://www.adestra.com/email-design-best-practice-costa-coffee/

• Weird Fish via To Infinity: http://www.adestra.com/sales-success-story-weird-fish/

• Evans Cycles via More2: http://www.adestra.com/april-2013-evans-cycles-rides-ahead-pack-50-uplift-sales/

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Chat to me and find out how Adestra will help you realize results for your clients’ email marketing

Alternatively, contact us:

01865 242 425

louise.godfrey@adestra.

comadestra.com

Thank You