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Class:  2013

*Based on the results of the seventh annual Econsultancy & Adestra Email Marketing Industry Census. The largest survey of its type in the UK.

We asked over 1300 email marketers how they would rate their

email marketing

What did they say?  

Subject: Performance  

61% of marketers rated their email campaign performance as poor or average.

Subject: Performance  

61% of marketers rated their email campaign performance as poor or average.

Grade:  . . . Must do

better

Subject: Design & Content  62% spend 2 or more hours on design and content on an email campaign.  

Subject: Design & Content  62% spend 2 or more hours on design and content on an email campaign.  

18% spend more than 8 hours for each campaign –a whole working day!  

Subject: Design & Content  62% spend 2 or more hours on design and content on an email campaign.  

Grade:   Fa i l

18% spend more than 8 hours for each campaign –a whole working day!  

Subject: Strategy  12% spend no time at all on their email strategy!

Subject: Strategy  12% spend no time at all on their email strategy!

43% felt their lack of strategy is a significant problem.

Subject: Strategy  12% spend no time at all on their email strategy!

43% felt their lack of strategy is a significant problem.

27% spend no time on optimising emails.

Subject: Strategy  12% spend no time at all on their email strategy!

43% felt their lack of strategy is a significant problem.

27% spend no time on optimising emails.

Grade:  

Subject: Mobile  

71% of companies have basic to non-existent email optimisation strategy for mobile devices. 71%

None or basicmobile email

strategy

Have a mobileemail strategy

29%

@

Subject: Mobile  

31% regard optimising emails for mobile as a top priority.

Subject: Mobile  

31% regard optimising emails for mobile as a top priority.

22% regard optimising emails for mobile as one of their top 3 priorities.

Subject: Mobile  

31% regard optimising emails for mobile as a top priority.

22% regard optimising emails for mobile as one of their top 3 priorities.

Grade:   . . . see me

after class

How do YOU spend your time?  

Find out more  This is the seventh annual Email Marketing Industry Census by Econsultancy and Adestra and is the largest survey of its type in the UK. More than 1,300 respondents from a mixture of in-house teams, email service providers (ESPs) and digital marketing agencies took part, which took the form of an online survey in January and February 2013.

DOWNLOAD THE FULL REPORT HERE

About Adestra  Adestra is a leading Email Service Provider. Hundreds of organisations and thousands of users trust us to grow their email marketing strategies. Our global presence spans Oxford, London and New York. So wherever you are, you’ll receive consistent email marketing solutions that deliver results. Call us now on +44 (0)1865 242425 Visit our website www.adestra.com Email moreinfo@adestra.com.