add a friend workshop presentation

Developing and implementing a social media strategy

Simon Duncan

Electroville

Add a Friend

AGENDA

Introduction to Electroville

Your goals

Add a Friend Project

Social Media and the voluntary sector

Introduction to social media tools

Developing a social media strategy

Lunch

Exploring Social Media tools

ELECTROVILLE

Social Enterprise delivering ICT support to VCOs in Yorkshire and Humber

ICT funded programs – Add a Friend

Technical Support

Websites / Databases

Training

Printers

Hardware

YOUR GOALS

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The Programme

Social Media workshopCreate social media strategy

Half day visit x 2Implement social media strategy

Quarterly meetings

Create case study

1 year’s support – telephone and email

SOCIAL MEDIA MINEFIELD

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What is Social Media?

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What are your beliefs about Social Media?

Positive Negative

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Suggestions

1. Creates honest direct dialogue between people

2. Encourages people to share feedback, opinions and ideas

3. Lets people communicate quickly and easily

4. Connects people with shared common interests

5. Helps to give people a voice

6. Alleviates the isolation of the elderly and disabled

7. Helps to create routes to employment and enterprise

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Suggestions

1. Without effective filtering, you can suffer from information overload

2. If not many people connect with your social media profiles, they can look

empty and unused

3. You need plenty of content to fill your social media profiles on a regular

basis

4. Poorly managed social media channels can be a place for people to

leave negative or abusive comments

5. It takes up a lot of time

SOCIAL MEDIA BUILDING RELATIONSHIPSListening to what is going onLinking and Sharing – and linking again!Expressing yourself – to individuals, groups, organisations, companies, local governmentComments and Feedback – agree or disagree, this is what builds communities around a topicConnecting – social media is more about the links, introductions and relationships than the technology Being Helpful – giving and sharing via social media is changing societySaying Thank you

HOW CAN YOU RISE TO THE SOCIAL MEDIA CHALLENGE?

SOCIAL MEDIA BUILDING RELATIONSHIPS

SOCIAL MEDIA STATS

STATISTICS

Facebook use in the UK is now 25 million, half the +13y population.In Jan 2010 Facebook had more global visitors than Google50% Facebook users access their account every day50% of 16 year olds check their Facebook status before they get out of bed in the morning.24 hours of video is uploaded to YouTube every minute.YouTube is the second most popular search engineThe fastest growing demographic for social media uptake is the 35 – 55 age group.

SOCIAL MEDIA STRATEGY

1. Organisation’s purpose and goals

2. Social Media goal/s

• Who are you trying to reach?

• To what purpose?

3. Research

4. Tool/s

5. Plan of action

• Who does what, when and how

• Training

6. Monitoring and Evaluation

7. Review

SOCIAL MEDIA TOOLS - FACEBOOK

Mental Health Help UK – FB and videos

Sidbury to Sidmouth Cycle Path – Campaign

Disability Connections – Inspirational

Youth Parliament Middlesborough – Facebook via Twitter

UK Youth Climate Coalition – Campaign, Info, Giving a Voice

Northshore YMCA – Social responsibility, programs

Age Concern Havering – Promoting events and services

Encephalitis Society – Support, Events

SOCIAL MEDIA TOOLS - TWITTER

SOCIAL MEDIA TOOLS - BLOGGING

Get Cycling – News

Deaf Mom World – Individual disability blog

Layla Grace Foundation – Multiple approaches

Networked Blogs - Music

Blogging

SOCIAL MEDIA TOOLS - YOUTUBE

Jessie’s Fund – Haircut fundraiser

Get more people cycling – Promotional campaign

Drug and Alcohol Abuse Awareness – Slideshow plus music

Youth Music – Testimony

Cannon Hall Farm – Users video

Benson’s Beds – Viral

Purple Feather – Viral

Japanese Girls? – Fun

ACTION POINTS

1. Social Media Strategy Completion

2. Social Media Strategy Implementation

3. Meeting

THANK YOU

Simon Duncan

Head of Social Media, ElectrovilleICT Champion, Yorkshire and Humber

01924 488725simonduncan@electroville.org.uk

www.electroville.org.uk

This presentation complete with links is available atwww.electroville.org.uk/content/add-a-friend-presentation

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