adaptive sliding canada campaign

Adapt ive S l id ing Canada@AdaptiveSliding inspiring its way into the 2018 Paralympics

Celeste Jhala // Kimberly Nguyen-Don // Liam Ponton // Tink Newman

From the Start . . .Developing a brand identity & community

Inspire and support online community and promote Adaptive Sliding Sports

InspiringStrongCourageousFearlessExcitingExperimental

Goal

Campaign Themes

The core of our campaign... perhaps hard core.

# Build community by targeting athletes & enthusiasts

# Post relevant & inspiring content on Twitter and Facebook

# Promote user submissions of #GETFEARLESS photos

#GETFEARLESS campaign overv iew

Celeste - Mon/Wed

Kim - Fri/Sat

Liam - Sun

Tink - Tues/Thurs

Find & post content

Engage with audience

Answer questions

Encourage #GETFEARLESS photos

Goal

Schedul ing

Strategy & Execut ionTeam planning, coordination, delegation and research

Celeste - Mon/Wed

Kim - Fri/Sat

Liam - Sun

Tink - Tues/Thurs

Find & post content

Engage with audience

Answer questions

Encourage #GETFEARLESS photos

ContentFollower interaction

Twitter

# Hashtag content with live component

ObstaclesTeam planning, coordination, delegation and research

Difficulty finding updated content

Knowledge about adaptive sliding was limited to one team member

Team communication needed to improve

Inf luencers

(left to right)

@CraigDrebit

@BobTeamSpring

@Egger_29

Twit ter

FacebookAlan Morasch

Francis Chiasson

SuccessesMeasuring goals & sentiment

Goals: 100 Twitter Followers and 100 Facebook Fans

# 162 twitter fans March 30th

# 0% negative sentiment

# 52 unique authors posting to #getfearless

# users submitting photos, other content and responding to our posts

# getfearless offline component initiated

# Keep an ongoing internal communication

# Create a feel of inclusiveness

# Find your "tribe leaders" and take care of them

# Keep the community open to everyone

# WHAT do we recommend?

Fin ish strong.