adapt or die: richard curtis sharing ideas on the future of design at vivid 2014 with agda...pecha...

Tomorrow comes todayVivid 2014

2015 2019

Dystopia

What keeps you up at night?

Utopia

What do you dream about?

loquor ergo cogito ergo sum

I dream in words

Language is changing

1 new word every 98 mins …lulz…spong…chenzed…

‘The body language of the internet’

Emoji Dick

More than words

Language will grow beyond letters and numbers

…new languages will form and evolve to socialise

new patterns and codes, new symbols and pictures.

Txt & tweet the classics

Romeo & Juliet FeudTween2hses--Montague&Capulet. RomeoM falls_<3w/_JulietC@mary Secretly Bt R kils J's Coz&isbanishd. J fakes Death. As Part of Plan2b-w/R Bt_leter Bt It Nvr Reachs Him. Evry1confuzd---bothLuvrs kil Emselves

The Catcher In The Rye jdsalinger: Rich kid thinks everyone is fake except for his little sister. Has breakdown. @markchapman is now following @johnlennon

Read 700 words per minute

Listen to a song in 2.5 seconds

1 week…or 12 weeks?

A.N.Other agency

‘Sprint relay’ ‘Marathon’

More human…

…or more machine?

Democratisation of data

…more visible

…and more transparent

The future is a product of the choices we make.

The rise of conscious consumption will

change brands forever.

Everyday robots just touch thumbs.Vivid 2014

Richard Curtis Chief Executive Officer

rcurtis@futurebrand.com @radarblur