adam klienberg - the mashup of ux and storytelling
Post on 16-Jul-2015
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ADAM KLEINBERGChief Executive Officer | Traction
THE MASHUP OF UX AND STORYTELLING
AMP TALKS: TRACK 1
#ADVOCAMP
The Mashup of UX & Storytelling
Prepared for Advocamp 2015
@adamkleinbergCEO/Co-Founder
Traction
iMedia 2014 Independent Agency of the Year
TASTES GREAT.
INSPECTOR KURT KRONER DID.
PERSONASUSE CASESSITE MAPSWIREFRAMES
UX =
INVISIBLEISN’T ENOUGH.
HEREXPER-IENCEIS YOUR PRODUCT.
ADVOCACY.
FEATUREVOMIT
FEATUREVOMIT
$22,000,000,000
...and they lived happily every after.
Adam KleinbergTraction
adam@tractionco.comtwitter.com/adamkleinberg
ADAM KLEINBERGChief Executive Officer | Traction
THE MASHUP OF UX AND STORYTELLING
AMP TALKS: TRACK 1
#ADVOCAMP
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