activeconversion lead scoring

ActiveConversion …

March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI

Do you know who’s visiting your website?

Can you afford not to?

• Introduction Paul Uppal, Sr. Account Executive

• Lead Scoring Case Study Tim Lawler, LMG Consulting

• Q&A

Agenda:

March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI

Marketing Automation …

March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI

The use of marketing automation makes processes that would otherwise have been performed manually much more efficient, and makes some new processes possible.

SalesViewOr CRM

Lead Scoring …

March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI

Not all leads are created equally. A lead scoring

system acknowledges this by assigning values to

leads based on objective criteria. The lead score

determines the appropriate action for that lead.

The first step in developing a lead scoring system is

to identify online behaviors that indicate interest or

sales-readiness. These may include return visits to

the website, form submissions, file downloads

and/or responding to email.

Webinar Poll …

March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI

Do you know who’s visiting your website?

Can you afford not to?

Case Study …

March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI

Marketing Intelligence Sales Performance.

Tim Lawler

Questions??

www.activeconversion.com

March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI

Paul UppalSr. Account Executive1-877-872-2764 ext. 114puppal@activeconversion.comTwitter/puppalAC

Tim LawlerLMG Consulting415-888-3817tlawler@lawlermarketing.comwww.lawlermarketing.com