active leagues

ActiveLeaguesBusiness Plan

Mick WallaceWallace Construction

Wexfords Youths

“By investing in soccer, and other sports, we are investing in the

infrastructure of people’s lives.”

A little bit about me

Born1982

Crawled1983

Walked1983

Discovered Soccer1986

Qualified Life Guard B.Sc Mathematical Physics and Statistics M.Sc Statistics Clifffoney Celtic Player of the Year 2006-7 FAI Coaching Certificate (Kick 1)

Interests + Goals Fitness To provide an opportunity for young

athletes to achieve their maximum potential both athletically and socially.

Social Athletic Development

Concerns for Society Whats your current level of daily physical

activity?

How is it effecting your personal health? What example are you setting?

“Of men over the age of 25, 18% watch, on average, between 16 and 20 hours of television a week, compared to 8% of women.

Of those who watch 20 hours or more of television a week, 33% said they did not engage in physical activity as they do not have the time!”*

*Food Safety Promotion Board Study 2000

Soccer for Everyone ActiveLeagues is a five and six-a-side football business

primarily aimed at underprivilaged members of local communities. ActiveLeagues organises the fixtures, pitches, match officials and equipment, including shirts if necessary.

Divisions will be available to provide all players, from beginners to highly skilled, the right environment for recreational yet competitive soccer.

Youths Men Women Coed

Business Problems How to approach

the idea of improving fitness and social interaction?

How to afford it and keep overheads to a minimum?

What will capture peoples interest?

Low Cost

Knowledgable & Qualified Staff

First Class Equipment

Unrivalled Atmosphere

Obstacles: Facilities

Solution?

Service Providers

Purpose Built stadium?

Doesn’t reach enough people.

Operate out of parks?

Not very professional !?!

Obstacles: Insurance

Can I play on the football pitch?

No. No football boots means no insurance

cover.

The biggest issue for Primary schools around the country, preventing them from supplying the facilites for kids during break times

Solution?

Key Motivated Insurance Providers: The Personal Touch

Obstacles: Who to Market to?Wanna come play football? Pardon?

Would your children like to join

ActiveLeagues?They would be

delighted. Sell to Kids? Sell to Parents?

ExploitiveMarketing?

Solution?

Community Support Groups & Local

Councils

Business Solutions Facilities

Insurance Market

Service Providers supply the astro pitches, guaranting a high standard

All players will be covered. Price included in the match fee.

Target parents and community centres. No exploitive marketing, no gimmicks.

Marketing Examples, Logo

Discovering a Market Targeting Population Centres (Census 06) Matching under used Amenities to the right

Demographic for the Business

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 190

20406080

100120140160180200

BallyshannonCarrick on ShannonDonegalLetterkennySligoCastlebarBundoranLongford

Age

Pop.

Facilators Agreement Locations:

1.Sligo2.Castlebar3.Letterkenny4.Longford 5.Galway City6.Donegal

Break Even Analysis

48 hours of football per month 12 hours a week 3 leagues running weekly

12 16 20 24 28 32 36 40 44 48 52 56 60

-2500

-2000

-1500

-1000

-500

0

500

1000

Finance per Hour of Football provided

Break Even Series

Hours of Football Provided

Fina

nces

Sales Forecast

Year 1•3 Primary locations•48 hours per month•Core business established by year end

Seasonal Sales Year 2+•3 Primary locations, additional venues not displayed•Core Business in place•Seasonal summer time increases

Additional Revenue Streams Half Day & One Day Clinics Hourly 1 to 1 Coaching Soccer Parties 11 a side leagues Merchandising(jersey’s, shorts, shin pads) Little Shooterz leagues

Thanks for Listening!!

Coola Post-Primary Centre children, Co. Sligo