acnefree case study

CASE STUDY

PRESENTED BY: LIKEABLE MEDIACLIENT: UNIVERSITY MEDICALJANUARY 26, 2012

ACNEFREEKICK-OFF

GOAL

• 30,000 fans by March 2012 (start date November 15st 2011).

• Spread awareness through samples of new products.

STRATEGY•Fan-gated trial sample of a new product (Sulfur Mask) to spark growth and promote new product.

• Make this offer as sharable as possible on Twitter and Facebook to ignite viral spread of this deal.

RESULT• Ended up with 41,000 fans by November 30th and 67,000 fans by December 31st with under $1100.00 dollars spent on advertising.

• Fans shared offer on Twitter over 1000 times, and shared over 500 times on Facebook.

• For 1 week, AcneFree’s “Talking About This” Metric was higher than their page likes & higher than any other brand in their category.

• Currently, AcneFree is approaching 90,000 Facebook fans.

TABWELCOME

ACNEFREEPEOPLE TALKING ABOUT

Data from kick-off date through November 30, 2011.

ACNEFREEPEOPLE TALKING ABOUT

Data from kick-off date through November 30, 2011.

ACNEFREEPEOPLE TALKING ABOUT

Data from kick-off date through November 30, 2011.

ACNEFREEPEOPLE TALKING ABOUT

Data from kick-off date through November 30, 2011.http://fb.com/acnefree