acceptd · accountants, cyclists, lawyers, taxi drivers...etc painter pianist take control of who...

AcceptdPlanning for your next recruitment cycle

● Shifting gears to your next cycle● Identifying the perfect applicants● Locating your applicants in the digital world● Strategizing your communication plan● How we do it at Acceptd● Q&A

Agenda

Shifting gears to your next cycle...

APR MAY JUN JUL AUG SEP OCT NOV DEC

Re-Setups

Recruitment BeginsRecruitment Planning

Continued outreach through different channels...

Analysis

*Recruitment should never come to a standstill, but instead shifts throughout the cycle.

Work with the Account Relations team every step of the way.

● Did we hit our goal number of applications?● When were our “peak” seasons and our slower

seasons?● Where did most of my applicants come from

(geographically)?

Sample Analysis Questions:

Specific vs. Broad

Identifying the perfect applicants...

Do your current marketing channels actually reach that audience? Does your messaging highly target these applicants?

Even if the marketing applies to you, it won’t make a difference unless it’s specific to your interests.

● How old are your applicants?● Where are your applicants from?● How many years of training do

they have?● What are their specific arts

interests?● What are their career goals (i.e

performance vs. education vs. therapy)?

Digital vs. Print

Locating your applicants in the digital world...Physical Ads

($$$)

Digital Ads($)

Accountants, cyclists, lawyers, taxi drivers...etc

Painter

Pianist

Take control of who sees your ads.

Educational vs. Salesy

Strategizing your communication plan...

Educational Works Digital HandshakeVaried Messaging + Channels

What content resonates best with artists? How often should I change my messaging? How do I get artists to engage with my message?

How

we

do it

at A

ccep

td:

accountrelations@getacceptd.com614-610-9991

Q&A