#academic libraries: social media strategies from ontario university libraries
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#Academic Libraries
Social media strategies from Ontario University Libraries
Eva Jurczyk - University of Toronto iSchool
Innovation
Access
Who cares?
Marketing services
Social Media/OutreachLibrarians
Engaging users
Who cares?
Learn from the successes
of others
Create Measurable
goals
Strategize a social media
presence
Twitter in Ontario University Libraries
2200 tweets in 214 days22 Twitter feeds
Twitter followers / Total enrollment
0
1
2
3
4
5
6
7
AlgomaBrock
Business Western
Gerstein UTGraham UT
Guelph
Guelph Humber
Laurier
Lyons Mcmaster
McMaster
Mississauga UT
NipissingOCAD
QueensRyersonScott York
SMC UT
Steacie York
UT
WaterlooWesternWindsor
Total Library Users / Twitter Followers
Major Findings
Subject focus
Media and Twitter
functions
Frequency of tweets
Personal messages
Frequency
0
1
2
3
4
5
6
7
8
9
AlgomaBrock
Business Western
Gerstein UTGraham UT
Guelph
Guelph Humber
Laurier
Lyons Mcmaster
McMaster
Mississauga UT
NipissingOCADQueensRyerson
Scott YorkSMC UT
Steacie York
UT
WaterlooWesternWindsor
Follower percentage
Tweets per day
Strategies for Frequency
0
50
100
150
200
250
Education Universityand Library
LiteratureCulture and
MediaArt andDesign Social
Science Business Science Politics
Technology
Algoma
Brock
Business Western
Gerstein UT
Graham UT
Guelph
Guelph Humber
Laurier
Lyons Mcmaster
McMaster
Mississauga UT
Nipissing
OCAD
Queens
Ryerson
Scott York
SMC UT
Steacie York
UT
Waterloo
Western
Windsor
Subject Specialty
012345678
AlgomaBrock
BusinessWestern
Gerstein UTGraham UTGuelph
GuelphHumberLaurierLyons
McmasterMcMasterMississauga
UT
Nipissing
OCADQueensRyerson
Scott YorkSMC UTSteacie
YorkUT
WaterlooWesternWindsor
Follower Percentage Media Per Tweet
Photos and Video
Twitter functions
0
10
20
30
40
50
60
AlgomaBrock
Business Western
Gerstein UTGraham UT
Guelph
Guelph Humber
Laurier
Lyons Mcmaster
McMaster
Mississauga UT
NipissingOCADQueensRyerson
Scott YorkSMC UT
Steacie York
UT
WaterlooWesternWindsor
Personal Message
Follower percentage
Personal Messages
Summary
Subject focus
Media and Twitter
functions
Frequency of tweets
Personal messages
Questions?Contact me on Twitter
@MsEvaV
Thank you!
Resources Astin A. (1984) Student involvement: a developmental theory for higher education. Journal of College
Student Personnel 25, 297-308. Burkhardt, A. (2010) Social media: a guide for college and university libraries. College and Research
Libraries News 71(1) 10-24. http://crln.acrl.org/content/71/1/10.short Common University Data Ontario. (2011). Council of Ontario Universities. http://www.cou.on.
ca/statistics/cudo.aspx Fernandez, J. (2009). A SWOT analysis for social media in libraries. Online 33(5) 35-37. http://www.
mendeley.com/research/swot-analysis-social-media-libraries/ Finin, T., Joshi, A., Kolari, P., Java, A., Kale, A. and Karandikar, A. (2008). The information ecology of
social media and online communities. AI Magazine 29(3) 77-91. http://www.aaai.org/ojs/index.php/aimagazine/article/view/2158/2024
Fischer, E., Reuber, A.R. (2011). Social interaction via new social media: (how) can interactions on Twitter affect effectual thinking and behavior? Journal of Business Venturing 26(1) 1-18.doi: 10.1016/j.jbusvent.2010.09.002
Junco, R., Heiberger, G., and Loken, E. (2011). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning 27(2) 119-132. doi: 10.1111/j.1365-2729.2010.00387.x
Kaplan, A.M., Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons 53 (1) 59-68. http://www.michaelhaenlein.eu/Publications/Kaplan,%20Andreas%20-%20Users%20of%20the%20world,%20unite.pdf
Le Gac, M.A.O. (2010). Twittering libraries: how and why New Zealand public libraries use micro-blogging. (Masters Thesis). Victoria University of Wellington : School of Information Management. http://researcharchive.vuw.ac.nz/handle/10063/1402
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