aca national collegiate race series national championship sponsorship information
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ACA Collegiate Race Series
National Championship
March 30 — 31, 2013
Dillsboro, North Carolina
Tuckaseegee River
Collegiate down river racing for canoes, kayak, stand up
paddleboards and rafts
About ACA | CANOE -KAYAK -SUP -RAFT -RESCUE
Collegiate Race Series
The ACA Collegiate Race Series National Championship is the premier event for
colleges and universities from across the country to compete in canoe, kayak, SUP
and raft downriver racing. There are individual as well as team races in kayak,
SUP and both solo and tandem canoes. Whether you are an experienced paddler
or one that is just starting up, the National Championships provides camaraderie,
networking, and of course all the fun associated with racing! More importantly,
once a student experiences the fun and excitement of paddlesports they will car-
ry those skills and enthusiasm past their collegiate years and develop it into a
family and lifetime activity.
ACA
The American Canoe Association (ACA) is a member based, national nonprofit or-
ganization serving the broader paddling public by providing education related to
all aspects of paddling; stewardship support to help protect paddling environ-
ments; and sanctioning of programs and events to promote paddlesport competi-
tion and recreation (aka FUN!). The heart of the ACA is the people who paddle,
cherish, protect, and enjoy the diverse waterways of America.
Media ACA | CANOE -KAYAK -SUP -RAFT -RESCUE
Benefits
The ACA Collegiate Race Series National Championships is the final event in the series featur-
ing the top paddling programs at universities and colleges. The students, volunteers, fans,
parents staff and faculty from these schools are dedicated to paddling and enhancing theirs as
well as other’s experiences in the sport. The main demographic is the students age 17-25,
many still developing their understanding for paddling and their own purchasing decisions
about paddling and other aspects of adult life. Sponsors will not only have exposure to the
competitors but to volunteers from college in this same demographic as well as faculty, staff
and parents all having strong commitment to paddling and the paddlesports industry. Many
opportunities exists in the following pages but we can customize a branding and exposure ex-
perience that fits your needs. Opportunities include but are not limited to sponsorship of the
pre-race clean up of the race course and venue, post race social on Saturday, specific race
class such as kayak or SUP, door prize donations, early registration raffle give-a-ways and more
to help increase the exposure you receive at the ACA Collegiate Race Series National Champi-
onship.
Media
The ACA Collegiate Race Series National Championships is one of six (6) ametuer national
championships offered by the ACA. It is the only one that is organized and executed directly
by the ACA National Office with the help of local volunteers. The race is featured twice in the
Journal of Paddlesport Education emailed monthly to 45,000+. The event is also promoted on
the ACA integrated social media reaching over 4,500 engaged users. Specific sponsorships
benefits depending on support level or targeted outreach through both online social media
but also the Journal of Paddlesport Education. Sponsors are recognized on several pages of
Presenting $750 ACA | CANOE -KAYAK -SUP -RAFT -RESCUE
Sponsor’s logo (appropriately sized) on event’s Competition webpage
Sponsor’s logo (appropriately sized) on event’s Event Calendar listing
Sponsor’s logo (appropriately sized) in event related news on all media
Social media updates (Facebook, Twitter, Google +)
Sponsor’s logo on all race materials listed as “Presenting Sponsor”
3 Dedicated blog posts (1 before and 2 after event)
Sponsor allowed to put promotional materials in competitor bags
Sponsor allowed to display banner at event (4, 3’x8’ or smaller ban-
ners)
Sponsor allowed two booths/tables at the event w/prime location
Dedicated announcement thanking sponsor as “Presenting Sponsor”
before, during, and after event
Gold $500 ACA | CANOE -KAYAK -SUP -RAFT -RESCUE
Sponsor’s logo (appropriately sized) on event’s Competition webpage
Sponsor’s logo (appropriately sized) on event’s Event Calendar listing
Sponsor’s logo (appropriately sized) in event related news on all media
Social media updates (Facebook, Twitter, Google +)
2 Dedicated blog posts thanking sponsor (before & after event)
Sponsor’s logo (appropriately sized) on all race materials
Sponsor allowed to put promotional materials in competitor bags
Sponsor allowed to display banner at event (2, 3’x8’ or smaller ban-
ners)
Sponsor allowed one booth/table at the event w/prime location
Sponsor thanked in announcement as “Gold Sponsor” before, during,
and after Event
Silver $250 ACA | CANOE -KAYAK -SUP -RAFT -RESCUE
Sponsor’s logo (appropriately sized) on event’s Competition webpage
Sponsor’s logo (appropriately sized) on event’s Event Calendar listing
Sponsor’s logo (appropriately sized) in event related news all media
Social media updates (Facebook, Twitter, Google +)
1 Dedicated blog posts thanking sponsor (before & after event)
Sponsor’s logo (appropriately sized) on all race materials
Sponsor allowed to put promotional materials in competitor bags
Sponsor allowed to display banner at event (3’x8’ or smaller banner)
Sponsor allowed one booth/table at the event
Sponsor thanked in announcement as “Gold Sponsor” before, during,
and after Event
Bronze $150 ACA | CANOE -KAYAK -SUP -RAFT -RESCUE
Sponsor listed at appropriate level on event’s Competition webpage
Sponsor listed at appropriate level on event’s Event Calendar listing
Sponsor listed at appropriate level in event related news on all media
Social media updates (Facebook, Twitter, Google +)
Sponsor listed at appropriate level on all race materials
Sponsor allowed to put promotional materials in competitor bags
Sponsor thanked in announcement as “Bronze Sponsor” before and
after event
Friend $75 ACA | CANOE -KAYAK -SUP -RAFT -RESCUE
Sponsor listed at appropriate level on event’s Competition webpage
Sponsor listed at appropriate level on event’s Event Calendar listing
Sponsor listed at appropriate level in event related news on all media
Sponsor thanked in announcement as “Participating Sponsor” before
and after event
Promotions ACA | CANOE -KAYAK -SUP -RAFT -RESCUE
Race Class
In sponsoring a race class you will increase the exposure you receive as the race
classes are listed multiple times on the website, race material, social media and
during the race awards the class will be announced as presented by.
Race Clean Up
Students, volunteers, family, staff and faculty all will gather for a course clean up
that allows racers to see the course and for all involved to help leave the race ar-
ea cleaner that it was found. In sponsoring this you will receive additional news
releases on all media and associate your brand will environmental stewardship.
Social
In sponsoring the race social on Saturday night you will be loved by the students
because if college students love anything more than paddling its being social. The
level of contribution will dictate the level of exposure and extent of the social.
Early Registration
In sponsoring the early/online registration you will receive additional exposure
through news and press releases encouraging use of early/online registration.
Raffle for prizes for students and schools who are entered by registering early/
online is announce as presented by. In addition either cash or in-kind product can
be used as raffle prizes to help increase exposure to your product by the students.
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