about one big field
Post on 27-Jan-2015
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One Big Field
Evidence-driven design into brand, product and service user experiences.
RESEARCH
INSIGHTDESIGN
What’s it all about?
One Big Field
Everything will become digital, or be replicated digitally. This is not the future. It has already begun.
Our mantra…
One Big Field
This is OK. Its actually good. And can benefit your organisation hugely.
This is our layered landscape now
Source: Facebook (visualisation of a sample-set of 10 million friendship pairs from the Facebook database)
One Big Field
What we offer…
One Big Field
Position your need; if you can write down a problem correctly, you can see the solution.
We will help you make better decisions.
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Source: OBF workshop
Most attention
Most clicked
2nd most
Lots of designers don’t. Which we find weird. Do you want to just look pretty? Or smart & tailored…
We design with data
Source: OBF project – mouse-tracking heatmap of web users behaviour
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We often see our approach when applied early on during the strategy phase will reduce risk e.g. through early prototyping
We reduce risk
Prototype
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“Our job is to take responsibility for the complete user experience. And if it’s not up to the par, it’s our fault, plain and simple”*
Source: Quote from Steve Jobs. Image of Steve Jobs, taken completely out of context, but he looks good!
One Big Field
Working with One Big Field
Our clients
One Big Field
Bertie Bosredon, Asst. Director, Breast Cancer Care“Fergus showed great empathy with our users during the redesign of our website & community…throughout our time working together, I found Fergus to be an excellent strategic, digital thinker.”
Mark Dobson, Chief Executive at Tyneside Cinema “Working with One Big Field was great fun, also very productive and we have gained enormously in knowledge and I am sure will gain hugely in value for money and return on investment from the site we can now develop.”
Kristine Kirby, Ecommerce & Marketing Director at Monsoon“Working with him at both Speedo and Lipsy I found Fergus to be highly professional and truly enlightening…working with him you quickly find out how much business nouse he brings to any project he works on”
Lisa Smith, Campaign Manager for Visit Birmingham“Fergus and the team really impressed and surpassed my expectations of what a UX Audit of the website would provide. I am really pleased to have worked with One Big Field and would wholeheartedly recommend them to anyone.”
Recommendations for One Big Field
One Big Field
Ecommerce optimising
We prototyped a new checkout solution for Bumpto3.com, which is converting 17.5% more people from basket to confirmation page.
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One Big Field
Strategic objectives, consultancy, requirements gathering, work-shopping with stakeholders, wireframing and documenting the solution for Tyneside Cinema.
Social media and developing a cinema community online
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Marketing a city
How to make Visit Birmingham a more user-centered website. Our research & usability testing highlighted several key insights into user behaviour, which will set Birmingham apart from their competitors.
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Working across the variousAnd the services our practice can offer you…
RESEARCH STRATEGY DESIGN DELIVERY
Our approach
One Big Field
RESEARCH
We learn. We analyse customer behaviour and determine, what are they actually doing? What are their goals? How do they engage with our clients?
And we learn about your client’s offering from the inside out. Understanding the mechanics and goals of their offering.
Usability testing
Ethnographic studies
User research
Content auditing
Competitor analysis
Statistical analysis
Usability testing
Ethnographic studies
User research
Content auditing
Competitor analysis
Statistical analysis
One Big Field
STRATEGY
We consult. One Big Field provides strategic, business consultancy.
To define compelling experiences which build lasting relationships with customers. Creating and translating strategic vision into a set of workable, focused requirements.
Brand experience strategy
Ideation & innovation workshops
Biz requirements gathering
User requirements
Content requirements
Persona development
User journeys
Task analysis
Tender support
Brand experience strategy
Ideation & innovation workshops
Biz requirements gathering
User requirements
Content requirements
Persona development
User journeys
Task analysis
Tender support
One Big Field
DESIGN
We design. Our approach is to prototype quickly, iteratively, and early to limit your risk.
And then to test with users and stakeholders. Combined with our research insight and strategic direction, we can help you craft truly user-centred products and services.
Storyboarding
Co-design workshops
Prototypes & concepts
Information architecture
Interaction design
Visual design
Service design
Service blueprint
Functional specs
Storyboarding
Co-design workshops
Prototypes & concepts
Information architecture
Interaction design
Visual design
Service design
Service blueprint
Functional specs
One Big Field
DELIVERY
We care. Passionately about our work. We want to build meaningful, ongoing relationships with our clients. They are our customers.
We provide direction at critical milestones throughout a product or services life-cycle. During build, beta and live.
Experience management
UAT testing
Post-implementation reviews
Usability testing
Experience management
UAT testing
Post-implementation reviews
Usability testing
One Big Field
Rapid Prototyping
bespoke
Made up &
combos
We are approach-agnostic having worked across most project methodologies. Haven’t found a process that can’t accommodate UX.
We will fit like a glove
One Big Field
Who are we
One Big Field - a team of evidence-driven designers.
One Big Field
+44 (0)117 9544 004 hello@onebigfield.com
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